2X, a leader in subscription-based marketing as a service (MaaS), announced a strategic secondary investment from Insight Partners, a global software investor. The investment comes less than two years after 2X’s initial backing from Recognize, further validating the company’s approach to transforming how B2B organizations scale their marketing and revenue operations to accelerate sustainable growth.
Insight’s investment reflects confidence in 2X’s tech-enabled subscription-based services model, which enables marketing leaders in today’s resource-constrained environment to achieve greater impact and flexibility while lowering the overall cost of growth. Combined with Recognize’s expertise in next-generation, tech-enabled services businesses, Insight’s renowned software expertise will help create a powerful foundation for 2X’s continued innovation and growth.
“This investment is validation that our marketing-as-a-service model is the solution to the challenges B2B go-to-market leaders face,” said Domenic Colasante, CEO of 2X. “As B2B growth targets become more ambitious while budgets tighten, our solution enables leaders to accomplish more with less—greater impact, reduced costs, and complete flexibility. We’re excited to have Insight on board along with Recognize to help accelerate our mission to transform how B2B organizations scale revenue growth without increasing costs or operational overhead.”
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“At Recognize, we believe the next generation of service companies is emerging, and 2X is a prime example of that evolution,” said David Wasserman, Managing Partner at Recognize. “Since our initial investment less than two years ago, we’ve enjoyed working with the talented 2X team. We believe the addition of Insight Partners will accelerate Dom’s vision of building the preeminent B2B marketing-as-a-service firm.”
“2X first landed on our radar through their work with Insight’s portfolio companies. We were impressed with their innovative business model and strong product-market fit in solving critical go-to-market challenges for B2B organizations,” said Jeff Horing, Co-Founder and Managing Director at Insight Partners. “We’re excited to partner with 2X to help scale this market to its full potential.”
Richard Matus, Principal at Insight Partners, added: “We believe 2X is a market leader in the subscription tech-enabled services market, and we’re optimistic about the future of this category. 2X addresses a critical inefficiency in how marketing teams operate, creating a great opportunity to transform the B2B go-to-market landscape.”
“2X, Insight Partners, and 6sense share a vision for revolutionizing go-to-market execution at scale,” said Jason Zintak, CEO at 6sense, an Insight Partners portfolio company and 2X strategic partner. “As their largest technology partner, we’ve seen firsthand how the 2X team can deliver tangible value through innovation and operational excellence. This partnership aims to expand their reach and enhance how B2B companies approach their entire revenue generation process.”
SOURCE: GlobeNewswire