Quadrant Knowledge Solutions announced that it has named SuiteCX as a 2022 Leader in the SPARK Matrix analysis of the global customer journey mapping market.
The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading technology vendors in the form of its SPARK Matrix. It gives strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.
According to Priyanka Panhale, Analyst, Quadrant Knowledge Solutions, “SuiteCX facilitates end-to-end customer journey management with modular CX journey mapping and planning support. The company reaffirms its positions in the SPARK Matrix through its CX expertise, holistic approach towards addressing complex business requirements and continuous platform enhancements in areas including visualization, collaboration, data integration and actionability. ”
Alan Pennington – Board Member – We are delighted to be recognized as the industry leader in Customer Journey Mapping by the industry respected SPARK Matrix 2022, published by Quadrant Knowledge Solutions. At SuiteCX we continue to develop customer driven enhancements to our already market leading product set and are increasingly working with clients to support their wider CX ambitions through our Consulting teams.
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Quadrant Knowledge Solutions defines a customer journey mapping (CJM) as a “process of creating a visual representation of customer journeys and experiences across touchpoints and interaction channels to help organizations improve customer engagement, acquisition, retention, service experience, and brand loyalty. Journey maps connect organizations’ business processes and systems to provide a 360-degree view of customer experience (CX). Organizations are increasingly investing in emerging CX technologies such as journey mapping tools, journey orchestration, and analytics to understand end-to-end customer behavior from initial research about product/services, interacting across touchpoints, purchasing process to the post-purchase experience in an omnichannel environment.”