Later, a leading provider of influencer marketing and social media management solutions, has announced a groundbreaking partnership with Snap Inc. This collaboration introduces an industry-first integration that transforms how brands and creators connect and engage on Snapchat. Leveraging Snapchat’s APIs, Later now offers two powerful new capabilities: enhanced creator discovery within its influencer marketing platform and seamless automated content scheduling through its social media management tools.
Later is the first platform to integrate both Snapchat’s Public Profile API for organic posting and the Creator Discovery API, delivering an all-in-one solution for brands and marketers.
With this integration, marketers can now efficiently discover and connect with Snapchat creators using keyword, topic, and audience size filters. Brands can review multi-platform creator content, curate influencer lists, manage collaborations, and streamline the entire Snapchat partnership process. Additionally, the automated scheduling and publishing features enable brands to plan, execute, and optimize their Snapchat strategy in alignment with other social channels.
Also Read: Dash Social Unveils Cutting-Edge Creator Management Platform
For Snapchat creators, this partnership unlocks new growth and monetization opportunities. By joining Later’s creator network, influencers can connect with top brands, manage brand collaborations, and access advanced tools such as analytics, planning features, and a customizable Link in Bio to maximize engagement and revenue.
“Our partnership with Snapchat represents the future of creator marketing,” said Scott Sutton, CEO at Later. “With Snapchat’s high reach among Gen Z and Millennial audiences, we’re bridging a critical gap between brands and creators. By integrating with Snapchat’s APIs, we’re making it seamless for brands to tap into the unique influence and trust Snapchat creators have built with their audiences, while giving creators the tools to both monetize and maintain authentic brand partnerships.”
Fintan Gillespie, Director, US Revenue Partnerships at Snap Inc., added, “Later’s dedication to innovation and data-driven influencer marketing aligns perfectly with our commitment to help creators build their business and brands drive real results. We’re thrilled to announce these integrations, which will unlock new opportunities for creators and brands to collaborate seamlessly and effectively within Later Influence and enable them to publish content to Snapchat via Later Social.”
This partnership marks a significant milestone in the evolution of influencer marketing, equipping both brands and creators with the tools they need to drive meaningful engagement, streamline workflows, and achieve measurable results on Snapchat.