On October 8, 2024, Pendo, the all-in-one product experience platform, announced the launch of Orchestrate, a new tool that automates the creation and coordination of messaging through email and in-app guides. This aims to help product teams enhance user adoption and retention while driving company growth. With Orchestrate, Pendo becomes the first platform to integrate guide and email orchestration, all backed by product analytics. The announcement was made in front of a record audience of 2,000 at Pendomonium, the company’s annual product festival in downtown Raleigh.
Orchestrate revolutionizes how product teams engage with users through AI and automation. Product managers can now craft and deploy personalized messages based on user activity in their applications. For instance, if a user hasn’t logged in for 30 days, Orchestrate allows customers to send a reminder email and trigger an in-app “Welcome back” guide to highlight features that boost adoption. Additionally, it supports growth teams in creating and managing cross-channel messaging aimed at increasing trial conversions or expanding accounts.
“The most successful companies personalize their communications with users, but doing this at scale has always been a challenge,” said Todd Olson, CEO and co-founder of Pendo. “We’re excited to provide product and growth teams with this robust automation tool, enabling them to deliver the right message to the right user in the right channel, driving significant product-led results for their businesses.”
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Key features of Orchestrate include:
- Email creation tools to engage users even when they’re not logged into an application.
- AI-powered visual designer to quickly create and localize in-app guides and emails without any coding needed.
- Journey builder for easy coordination and timing of messages across channels in a single messaging flow, using Pendo’s AI-driven segmentation to target the right users.
- Pre-built templates for messaging flows tailored to specific use cases like onboarding.
- Behavior-based automation that triggers messages based on user behavior patterns and recommendations from Pendo’s AI Insights.
- Analytics to measure the effectiveness of messages and track progress toward product-focused goals like adoption and retention.
- Integrations with marketing automation tools such as Hubspot and Marketo (coming soon).
Demand for Orchestrate is high, with over 200 companies already signed up as beta users. One of them is Jasmine Kraus, a product manager at Respage, a marketing and leasing automation platform for multi-family property owners. She’s leveraging Orchestrate to inform clients about new products and features that are most relevant to them.
“When I started using Orchestrate, the ideas just flowed. We were having trouble getting new product releases and upgrade opportunities to the right users,” Kraus shared. “With Orchestrate, I can easily select relevant user segments for targeting through email, and our open rates are almost double our usual marketing emails. We’re finally reaching the right users, and it’s incredibly simple to do with Pendo.”