On December 3, 2024, Mediaocean, a key partner in omnichannel advertising, launched a new Certified Service Partner (CSP) program. This initiative will allow participants to integrate and offer Mediaocean’s leading ad tech solutions, including Flashtalking and Protected by Mediaocean, for ad serving, creative optimization, paid social optimization, fraud detection, and brand safety.
Interpublic, Omnicom, and WPP will be the first partners in the CSP program, continuing to utilize Mediaocean’s Prisma platform for omnichannel planning, buying, and billing. As part of the strategic partnership, these agencies will also acquire a minority interest in Mediaocean.
Bill Wise, Co-Founder and CEO of Mediaocean, said, “To have Interpublic, Omnicom, and WPP as investors and our founding Certified Service Partners is incredibly exciting. We believe their support will deepen the adoption of our ad tech solutions. It will also allow us to increase investment in developing innovative AI capabilities and explore acquisitions to provide complementary solutions to marketers and their agencies as they navigate this complex ecosystem.”
Also Read: Baesman Partners with Listrak for Email and SMS Solutions
In a related development, Mediaocean recently announced plans to acquire Innovid and merge it with Flashtalking, creating a premier global, independent, omnichannel ad tech platform. Both companies will continue to operate separately until the deal is finalized.
The Mediaocean Certified Service Partner program is effective immediately, with the possibility of expanding the CSP and investment opportunities to additional agencies. Michael Kassan’s 3C Ventures served as an advisor to Mediaocean during this process.