Cineverse, a next-generation entertainment studio, has announced a strategic partnership with global advertising technology leader The Trade Desk to integrate OpenPath with its proprietary ad tech platform, C360. OpenPath streamlines the advertising supply chain, providing advertisers with a more efficient and transparent connection to ad inventory. This direct integration with Cineverse ensures faster access to premium content, enabling advertisers to make data-driven decisions that enhance campaign performance.
Advertisers using The Trade Desk now have direct access to Cineverse’s extensive digital content library, allowing them to engage with passionate fan communities in a more impactful way. With real-time insights, brands can identify high-performing content investments and optimize their campaigns for maximum reach and effectiveness. By leveraging OpenPath, advertisers can enhance the efficiency of their programmatic campaigns while seamlessly accessing Cineverse’s premium ad inventory.
“Brands that work with us, and the C360 platform know the power it can bring. Integrating OpenPath into C360 creates an on-ramp for advertisers to grow their brands with Cineverse and is going to allow our partners to move quicker and see results faster, matching their brands with our programmatic library,” said Terry City, SVP of Advertising Sales at Cineverse.
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This collaboration marks a significant advancement in connecting advertisers with premium content through a more transparent and cost-effective approach. As digital advertising continues to evolve, this integration reinforces Cineverse’s role as a leader in programmatic advertising, offering innovative solutions for brands to engage with audiences at scale.