On November 4, 2024, Integral Ad Science (IAS), a global leader in media measurement, introduced IAS Curation in collaboration with Google Ad Manager to enhance the capabilities of programmatic buyers. This innovative platform provides a deal-based enrichment pathway that allows advertisers to curate inventory directly at the source, ensuring it meets critical benchmarks for context, brand safety, and viewability. By leveraging AI-driven optimization, IAS Curation enables advertisers to maximize media quality and returns on their investments.
The platform facilitates the consolidation of bids on high-quality inventory while allowing for precise targeting of relevant content, thereby improving efficiency in ad purchases. Key features include customizable inventory options, advanced precision targeting through natural language processing, and robust quality filtration processes focused on brand safety and suitability. This launch marks a significant expansion of IAS’s ongoing partnership with Google, which has previously included enhancements to brand safety measurement across various platforms such as YouTube.
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Srishti Gupta, IAS’s Chief Product Officer, emphasized the importance of brand suitability and contextual relevance for programmatic buyers seeking to optimize their ad spending. With IAS Curation, advertisers can effectively elevate their supply strategies and enhance their return on media investments through advanced AI technologies.