StackAdapt, a leading multi-channel advertising platform, has announced a strategic partnership with Lyft Media, introducing programmatic in-app advertising within the Lyft app. This collaboration, powered by Kevel’s API-based media ad-serving technology, gives StackAdapt clients direct access to Lyft’s premium U.S. in-app ad inventory—offering brands, agencies, and local businesses the ability to engage millions of active Lyft riders through hyper-local, intent-based advertising.
By tapping into Lyft’s dynamic ride environment, this new offering allows brands to deliver contextually relevant messaging that aligns with trip intent—whether users are heading to work, attending a live event, or catching a flight. These high-impact, full-screen ad formats are designed to maximize visibility and brand recall by capturing attention at precisely the right moments throughout the rider journey.
StackAdapt’s integration with Kevel empowers advertisers with seamless programmatic access to Lyft’s in-app environment, enabling precision targeting and data-driven creative delivery. Brands can now leverage trip-based insights and Lyft’s robust first-party data to serve personalized campaigns to an on-the-move audience—helping marketers build deeper, more meaningful connections with consumers in real time.
“Partnering with Lyft and Kevel opens an extraordinary advertising avenue for agencies to engage a mobile, diverse audience,” said Greg Joseph, VP of Inventory Development at StackAdapt. “Together, we’re transforming the local ad experience by connecting brands, agencies, merchants, and restaurants to consumers at meaningful points in their daily lives.”
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“We’re thrilled to create new opportunities for brands to connect with riders seamlessly and in ways that elevate the ride experience,” said Shane Dwyer, Head of Sales, Lyft Media. “Lyft’s partnership with StackAdapt provides a unique way for programmatic buyers to reach consumers at key moments through strategic placements in the rider journey, delivering value for both riders and advertisers.”
With a user base exceeding 40 million active riders annually, Lyft reaches a wide spectrum of high-intent audiences—including commuters, travelers, and event attendees. Lyft Media’s nationwide in-app inventory includes engaging formats such as video and poster units, all supported by first-party targeting and advanced measurement capabilities.
This partnership unlocks a new realm of performance-driven advertising for brands, allowing them to reach consumers at pivotal decision-making moments—such as just before entering a venue or upon arriving at a destination—enhancing both the ad’s effectiveness and the user experience.
“Through this collaboration, Lyft is redefining the rider experience by putting tailored, data-driven, and relevant opportunities at their fingertips,” said James Avery, CEO, Kevel. “By combining our powerful API-led retail media technology with StackAdapt’s second-to-none ad buying platform, we can help Lyft reach its customers in the most appropriate and opportune ways. It’s been great to partner with StackAdapt who share a very similar approach to Kevel in our mission to revolutionize the advertising experience for today’s modern world.”