On 14th August 2024, Northbeam, a leading marketing measurement platform utilizing AI and machine learning to drive profitable business growth, announced the launch of Northbeam Apex, its new integration with Meta. This innovative solution leverages AI, machine learning, and first-party data to optimize advertising campaigns and enhance algorithmic performance. By providing more accurate signals and improving budget allocation across various channels, Northbeam Apex aims to deliver significant improvements in advertising results.
A recent study conducted by Northbeam on the Apex Meta integration revealed that 25 Meta advertisers, who collectively invested $1.5 million, experienced an average conversion rate increase of 34%. This promising outcome underscores the potential for even greater returns as the partnership develops further.
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“We are excited to unveil Northbeam’s pivotal integration with Meta, marking a major milestone in our commitment to driving profitable growth for our clients,” said Austin Harrison, CEO and co-founder of Northbeam. “The integration of Northbeam’s AI and machine learning capabilities with Meta’s AI leadership has yielded exceptional initial results. We look forward to empowering Meta advertisers to optimize their campaigns and achieve unprecedented performance improvements.”