Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced that Starlite Media, a premium digital out-of-home (DOOH) and retail media network, has selected Vistar’s software to power their network end-to-end. The expanded partnership unleashes the full potential of Starlite’s inventory, which will now be seamlessly managed and operated using Vistar’s suite of enterprise software, including Vistar’s ad server, content management system (CMS), and supply-side platform (SSP).
Starlite’s network of more than 500 premium DOOH screens is located at high-traffic shopping centers in top DMAs across the U.S. Now, Starlite will continue providing advertisers access to audiences at the point of purchase, while harnessing the benefits of Vistar’s technology:
- Ad Server: The Vistar Ad Server unifies impression-based and traditional loop-based campaigns in a single platform. At the same time, it automatically balances all revenue sources, including programmatic, to ensure Starlite meets their obligations and captures the maximum programmatic opportunity. Starlite no longer needs to manually allocate space for programmatic, or worry about whether they are missing out on demand.
- Cortex: Cortex is Vistar’s player software and device management solution. Cortex comes with a seamless connection to Vistar’s Ad Server. With it, Starlite has streamlined the onboarding of new devices, significantly decreasing the effort and cost associated with growing and maintaining their network.
- SSP: Vistar’s SSP is the largest in the world for DOOH, and brings together the biggest brands, agencies, and demand-side platforms (DSPs) to access Vistar’s marketplace of DOOH inventory. While Starlite was already an SSP partner, leveraging Vistar’s full suite enhances their connection to the SSP and delivers more revenue and easier management of their programmatic business.
- Mediation: Mediation provides Starlite with a connection to all of the major DOOH SSPs while optimizing Starlite’s yield. Any time Starlite has an available ad spot, mediation makes it available simultaneously to Vistar, Place Exchange, Hivestack and Broadsign, choosing the highest paying advertiser. This ensures Starlite has the opportunity to monetize every ad spot at the highest possible price.
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Eric Lamb, SVP, Enterprise Solutions at Vistar Media said, “Starlite’s network is a gateway to a premium audience at the point of purchase. We are delighted to deepen our partnership, bringing better technology and enhanced value to Starlite and to their advertisers.”
Kevin Rodgers, Head of Sales at Starlite said, “Vistar Media was the clear, trusted choice as a technology partner to help us more efficiently reach consumers in out-of-home retail environments in our key markets. We have been a proud media owner partner of Vistar Media for some time now, and are delighted to migrate to using its entire suite of SaaS technology to more effectively extend our rapidly increasing digital signage network to buyers across the United States.”
Spending in the DOOH advertising market is projected to reach US $19.03bn in 2024, with ad spending expected to show an annual growth rate (CAGR 2024-2028) of 5.54% that results in a projected market volume of US$23.61bn by 2028 (Source: Statista). The channel’s growth shows no signs of slowing down, making it crucial for media owners to have the necessary digital infrastructure in place to run OOH campaigns that motivate and delight – and keep advertisers coming back for more.
SOURCE: GlobeNewswire