In this episode of the Martech360 Podcast, host Samarth is joined by Adam Robinson, the founder and CEO of RB2B and Retention.com– two disruptive SaaS companies reshaping how brands generate pipeline and recover lost revenue in today’s privacy-first, post-cookie world. With Retention.com scaling to $22 million in ARR in just four years- without a single dollar in external funding- Adam brings a wealth of real-world experience and sharp insight into what modern B2B marketing really looks like.
Adam’s journey is anything but traditional. From trading credit default swaps on Wall Street to building bootstrapped startups with breakout success, his perspective is refreshingly candid. He opens up about why most traditional lead-gen playbooks are losing steam, how outbound marketing has fundamentally shifted, and why authenticity beats automation every single time.
As the conversation unfolds, Adam explains why website visits are the strongest intent signal businesses often overlook, and how RB2B is helping B2B companies harness that signal more effectively. But he’s also quick to warn against treating automation and AI as a silver bullet. For Adam, AI works best when treated as a “super intern”—an enabler, not a decision-maker—and he’s laser-focused on helping teams strike the right balance between efficiency and the human connection that truly drives results.
Throughout the episode, Adam challenges the hype, questions conventional wisdom, and unpacks what it means to build real trust in a world drowning in content and noise. Whether it’s cutting through the AI buzzwords on every SaaS homepage or calling out the false promises of automated demo booking, he speaks with clarity, honesty, and hard-earned perspective.
Also Watch: MarTech360 Podcast with David Kreiger, Founder and President of SalesRoads
This episode is a must-listen for anyone navigating the modern B2B landscape—whether you’re an early-stage founder, a revenue leader, or a marketer looking for grounded, future-proof advice. Tune in to hear a conversation that’s as thought-provoking as practical, and walk away with ideas you can act on today.
