Amagi, a leading provider of cloud-based SaaS technology solutions for broadcast and connected TV (CTV), has announced a strategic collaboration with Olyzon, an AI-driven CTV advertising platform. This partnership enables clients of both companies to seamlessly scale and implement diverse CTV ad formats without the need for additional integrations or third-party vendors.
By leveraging the advanced in-content ad unit capabilities of Amagi THUNDERSTORM, Amagi’s server-side ad insertion (SSAI) platform, this collaboration facilitates the seamless retrieval and insertion of Olyzon’s AI-powered, highly optimized ad formats. The integration not only enhances monetization opportunities for content owners but also ensures a superior viewing experience. Focused on engaging audiences beyond conventional ad breaks, this initiative introduces in-content ad formats such as overlays and L-band placements, backed by Olyzon’s exclusive demand.
Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi, stated, “We are excited to partner with Olyzon to enhance the experience for viewers and advertisers while improving monetization opportunities for streaming content. With six overlays per hour, this collaboration allows advertisers to use diversified ad formats for increased reach.”
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Jules Minvielle, Co-Founder and CEO of Olyzon, added, “This collaboration with Amagi marks a significant milestone for Olyzon. In a fragmented and complex CTV landscape, we are developing solutions that unlock the full potential of connected television and empower advertisers to thrive. Olyzon’s unique formats deliver tangible results by driving audience engagement, enhancing brand impact, and increasing publishers’ revenue. Our integration with Amagi allows our clients to stand out in this battle for attention with just a few clicks and without technical complexity.”
The partnership between Amagi and Olyzon is set to transform the CTV advertising landscape by providing advertisers and publishers with innovative, high-impact, and easy-to-deploy ad solutions. With this collaboration, brands can execute ad campaigns that not only enhance user engagement but also drive incremental revenue growth, ensuring a more dynamic and effective advertising ecosystem.