Nielsen, a global leader in audience measurement, data and analytics, has announced that it is using AI object detection software, within its Ad Intel product, to locate and capture logos across advertising materials. This enables Nielsen to give its clients bespoke and tailored advanced insight for their competitor analysis.
The use of the object detection technology enables Nielsen to offer comprehensive competitor analysis on logo usage, or any object featuring within an advert, for its clients. The technology can detect a wide range of objects, and its architecture allows for easy customisation and integration. It is highly scalable, and capable of handling large volumes of data.
John Mead, Ad Intel Client Service Lead, EMEA, commented: “Whether it is the upcoming Paris Olympics, the 2026 FIFA World Cup, or any other global tentpole event, there are stringent rules and regulations around the use of official logos. This use of AI object detection software allows us to locate and capture images so that we can check if any non-official brands are illicitly using assets, particularly logos. Official partners and sponsors will often have the exclusive rights to utilise these marketing assets, and we are now able to help these brands to ensure that they are getting the best value from their investments. Additionally, we can support global events to ensure that their Partners and Supporters are using the official assets in the correct way, and not misusing intellectual property rights and advertising guidelines and are not becoming the victims of ambush marketing by other brands.”
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Nielsen’s Ad Intel product is the most comprehensive source of competitive global advertising data available today. The platform enables advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, audio, digital (including search and social in select markets), print, out of home and cinema. Ad Intel provides comprehensive cross-platform advertising intelligence with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns to plan for the next.
SOURCE: Nielsen