Placements.io, the leading advertising operations platform, announced the expansion of its strategic partnership with ITV, the UK’s largest commercial broadcaster. This renewed collaboration strengthens a successful relationship first established in 2021 and underscores ITV’s continued commitment to modernizing its advertising infrastructure in an increasingly complex media environment.
With a weekly reach of over 34 million viewers, ITV is focused on investing in technology that enhances its advertising capabilities while streamlining operational and financial workflows. Through this extended agreement, ITV will continue to leverage Placements.io’s AdSalesOS platform to power a unified advertising operations ecosystem—enabling seamless cross-platform campaign management and supporting scalable growth across linear and digital channels.
“Our partnership with Placements.io has been instrumental in streamlining our advertising operations,” said Alex Maison, Head of Digital Ad Platforms at ITV. “The platform’s ability to integrate our various systems and automate workflows has significantly improved efficiency across our sales, operations, and finance teams.”
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As part of the renewed partnership, ITV will continue to benefit from three key system integrations that centralize workflows and unify data across its advertising stack. These integrations not only improve operational efficiency but also provide ITV with actionable insights that support revenue growth and agile decision-making in a fast-evolving market.
“ITV is setting the standard for modernizing TV ad sales,” said Evan Bowen, Chief Business Officer at Placements.io. “Their renewed investment in AdSalesOS highlights the real impact our platform delivers – efficiency, revenue optimization, and the ability to adapt to shifting advertiser demands.”
The announcement comes at a pivotal moment for broadcasters, as the industry moves toward greater automation and prepares for rising demand in digital and addressable TV advertising. ITV’s ongoing collaboration with Placements.io highlights its forward-thinking approach, showcasing measurable gains in workflow automation, centralized data management, and financial process optimization.
By continuing to modernize its ad operations with Placements.io, ITV reinforces its leadership in the broadcasting space—ensuring it remains agile, efficient, and ready to meet the demands of today’s advertisers and audiences alike.