On December 2, 2024, Prisma Media Group launched the Prisma Media Ad Manager, a self-service advertising platform, in collaboration with DanAds, a leader in self-serve advertising technology. This innovative tool aims to simplify digital advertising for small businesses, allowing them to create and manage campaigns effortlessly.
The Prisma Media Ad Manager features a user-friendly interface suitable for advertisers of all experience levels. It offers high-quality ad placements across Prisma Media’s extensive network of trusted publications, ensuring brand safety. Additionally, users benefit from dedicated support, loyalty rewards for repeat advertisers, and access to detailed performance insights to optimize their campaigns.
Vincent Migayron, Marketing Manager at Prisma Media Solutions, emphasized that this platform represents a significant advancement in aiding small businesses with digital transformation. He stated that Prisma Media Ad Manager provides a simple and effective solution to reach local audiences through its premium media network.
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Prisma Media Group is the leading magazine publisher in France, reaching 40 million readers monthly through over 40 renowned brands such as Capital and GEO. The company also excels in online video content, generating 500 million views each month.
Peo Persson, Co-founder of DanAds, expressed enthusiasm about the partnership, noting that the collaboration allows advertisers to leverage Prisma Media’s expansive reach and high-quality content. The Prisma Media Ad Manager is designed to facilitate advertising across various channels and devices, making it easier for businesses to engage both local and national audiences effectively.