Cloudinary, the media experience platform for many of the world’s top brands, announced the availability of Cloudinary Video as a standalone API-first solution, complete with powerful new innovations. The latest release is designed to help brands meet critical web accessibility requirements such as WCAG 2.1 Level AA, simplify the creation of localized content, and support live video streaming at scale—all while giving technical teams the flexibility to embed Video as a Service (VaaS) directly into their software products and apps.
Built with a composable architecture, flexible APIs, and AI-powered automation, Cloudinary Video offers a fast, scalable, and cost-effective alternative to building video infrastructure from scratch. Designed for developers and technical teams, this solution enables rapid deployment of high-performing video experiences across any web or mobile platform.
“Our partnership with Cloudinary goes beyond tech integration, critical as that is. With Cloudinary we manage two billion images and videos every month across more than 1,300 customers, while leveraging Cloudinary’s reputation as a brand leader in visual media management and digital experience excellence. It’s a win-win for us and our customers,” said Andrés Bastidas, Group Product Manager at Simpleview, a leading provider of CRM, CMS, and digital marketing solutions.
“Ensuring content is localized and fully accessible is not just the right thing to do, doing so also delivers enormous business benefits,” said Kim Matenchuk, Managing Director of Video at Cloudinary. “Companies doing business in the European Union must comply with the European Accessibility Act (EAA) by late June, so tools that help automate the creation of video captions and transcripts are critical. An added benefit is that these will also ultimately help reduce post-production costs. With our new AI capabilities brands can not only transcribe video content, but also translate it for use in different geographies – and so much more.”
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What’s New in Cloudinary Video:
1. Accessibility-First Video Experiences
- Comply with WCAG 2.1 AA standards effortlessly.
- Add multiple audio tracks per video stream to support localization and accessibility.
- Use AI-powered translation tools to automatically convert audio and video content into various languages.
- Instantly generate video metadata such as titles, descriptions, and tags, with a built-in translations editor to fine-tune output.
2. Enhanced Customization with Video Player Studio
- Seamlessly embed Cloudinary’s Video Player Studio into any web application, including CMS, PIM, or eCommerce platforms.
- Save time by reusing video player configurations across multiple assets.
- Enable content teams to deliver personalized, brand-consistent playback experiences without relying on developers.
3. Deeper Engagement for On-Demand and Explainer Videos
- Support long-form, high-definition and 4K video streaming.
- Boost discoverability with in-video visual search, allowing users to jump to specific moments or topics within a video.
4. Scalable Live Streaming Capabilities
- Embed the Cloudinary Live Stream API to host interactive sessions such as product launches, fitness classes, real estate tours, and more.
- Automatically record live streams for future on-demand access.
- Simulcast to major social platforms to increase audience reach.
- Monitor live stream health and access real-time engagement analytics for performance insights.
Cloudinary’s latest advancements make it easier than ever for brands and developers to create accessible, personalized, and high-impact video content. Whether powering marketing campaigns, educational videos, or eCommerce experiences, Cloudinary Video ensures performance, flexibility, and speed at scale.