Revo Video, a disruptive technology company in the emerging live shopping industry, officially launched with its live and video-on-demand (VOD) shopping platform for brands, creators, and consumers who want to seamlessly communicate, interact and shop—all in one place.
From 1:1 video enabled personal shopping, a simple shoppable carousel of videos on websites, or fully integrated across TV or OTT platforms using embedded QR codes, Revo Video delivers a new way to create once, and distribute shoppable videos thousands of times driving new revenue streams for brands and creators.
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“Revo is a great facilitator and a tremendous tool for this new way of selling, because it connects brands, creators, and customers,” says Revo CEO and co-founder Joel Leonoff. “We want to help content companies leverage the power of e-commerce and further monetize their content and assets.”
One of its first major deals is with ReachTV, the country’s largest airport network, that owns-and-operates more than 2500+ televisions in 90 commercial airports throughout the United States. This partnership will provide Revo Video access to ReachTV’s complete library of existing and licensed content to make it “shoppable,” and also see the two companies collaborate on the development and production of shoppable original series. In addition, the teams will work closely with ReachTV to help amplify the authenticity, community and culture of GroupBlack’s “Group Black Originals” to support Black creators and content airing on the network.
ReachTV saw the immediate value in Revo Video, which gives companies large and small an easy way to leverage existing content and make it shoppable or create new live or VOD content on-the-fly. With the click of a button Revo Video links the brands inventory via their e-commerce platform and makes any video instantly shoppable instream including integrated one-click checkout, and global payment options. This partnership provides brands with a first-to-market opportunity to deliver millions of shoppable experiences at the point of inspiration across the ReachTV network.
“We are thrilled by the opportunity to work with ReachTV to bring this game-changing advertising and shopping model to life,” said Cynthia Nelson, Chief Strategy Officer, Revo Video. “Great content drives commerce but brands require distribution to scale. This partnership will enable consumers to watch, learn and shop while in transit and have their orders shipped directly to their final destination – the applications for commerce enabled content on the ReachTV network are truly endless.”