LoopMe’s exclusive augmented reality experience at Festival of Creativity enables brands and creatives to unleash new technology advances
LoopMe, a leading brand-focused mobile advertising platform, announced its official partnership with Cannes Lions. Bringing a new level of in-app creativity across screens to the International Festival of Creativity 2022, LoopMe will highlight how mobile can bridge the gap between digital and in-person experiences at the show, held in Cannes, France, June 20-24, 2022.
“Cannes Lions has always been about exploring what is possible in creativity and technology, and we’re thrilled to get inside the hearts and minds of creatives by showcasing the latest opportunities for cutting-edge technology”
As part of the partnership, LoopMe is providing an exclusive, mobile in-app Augmented Reality (AR) experience for attendees. When mobile device users download the free LoopMe AR app, they will be able to summon a virtual Cannes lion character that interacts with their physical surroundings, either unleashing the lion in the palm of their hand, or releasing it into the wild.
“Cannes Lions has always been about exploring what is possible in creativity and technology, and we’re thrilled to get inside the hearts and minds of creatives by showcasing the latest opportunities for cutting-edge technology,” said Stephen Upstone, CEO and co-founder of LoopMe. “As our digital and physical worlds continue to merge, we see endless interest and opportunity for brands to integrate more immersive experiences into their storytelling, and to up-level consumer sentiment through the gamification of ads. LoopMe’s AR experience for Cannes Lions is one demonstration of how ‘creative in the palm of your hand’ can empower brands to leverage new opportunities presented by the metaverse within a premium in-app environment.”
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LoopMe joins a wide variety of official partners at Cannes Lions, including household brands ranging from McDonald’s, to Disney, to Amazon, to Meta, and many other market leaders shaping today’s creative landscape. The Cannes Lions International Festival of Creativity debuted in 1954, and has since drawn tens of thousands of delegates each year to “learn, network, and celebrate” creativity in brand communication. In addition to its partnership status, LoopMe is also an event sponsor and exhibitor (booth location Rue Interieure within Palais I).