Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the September 2022 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem.
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Pixalate‘s monthly PTI report provides a perspective regarding the quality of CTV apps that support programmatic advertising with rankings broken down by region, country, category, and app store. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.
- Sling TV on Roku ranks #1 in September for North America, CBS News in #2 spot
- Hulu drops down to the #3 Roku slot this month with a lower IVT score of 87.
- Fire TV ranks Frndly TV app #1 in September for North America, Discovery in the #2 spot
- Hulu remains in the top 3 on Fire TV North America, dropped from the top spot last month (August 2022).
- DIRECTV drops to #6 from third place last month on Fire TV
- Sling TV: 99 (A)
- CBS News: 99 (A)
- Hulu: 99 (A)
- Bloomberg: 99 (A)
- TV Classics: 99 (A)
- Frndly TV: 99 (A)
- ViX: Cine y TV Gratis en Español: 99 (A)
- HappyKids: 99 (A)
- Tubi: 99 (A)
- DIRECTV STREAM: 99 (A)
For more information on the Roku App list, please visit here.
- Frndly TV: 99 (A)
- discovery+ : 99 (A)
- Hulu: 98 (A)
- Sling TVS: 98 (A)
- Pluto TV: 97 (A)
- DIRECTV : 97 (A)
- HGTV GO: 96 (A)
- ABC: Watch TV, Sports & Shows: 96 (A)
- CBC Gem: 96 (A)
- fuboTV: 96 (A)
Pixalate’s Publisher Trust Index is a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem.
While traditional ranking systems use a quantitative-based approach, Pixalate uses a proprietary algorithm to measure a range of quality metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach, viewability, and more. The Pixalate Top 100™ rankings span 40+ app categories across five regions: Global, North America, EMEA, APAC, and LATAM.