Imagine you are in the comfort of your home scrolling through your social media feed and find an interesting video, how likely are you to click on that instead of a creative post? Well, 100% right, that’s why video marketing is the future of content marketing, in a nutshell.
Your success as a content marketer depends on how well-written and engaging the content is. Producing captivating and distinctive content that connects with your audience is the key to standing out in a sea of content. You must stay current with content marketing trends and analytics if you want to accomplish this.
Right now, video content is the undisputed leader in the field of content marketing. A report by Brightcove titled “ B2B video marketing: the power of video in the B2B buyer’s journey” suggests that 95% of B2B buyers state video plays a crucial role in moving forward with their buying decision.
This is just one of the many reasons why experts believe that video marketing will dominate content marketing in the future. Video content has evolved into a crucial tool for any content marketer hoping to leave a lasting impression on their audience due to its capacity to engage and inform.
What is Video Content Marketing?
Video content marketing, also called video marketing, is a form of content marketing that involves creating and sharing quality video content to attract ideal audiences with informative content that provokes an interest in your business’s services or products. This type of digital marketing seeks to benefit content consumers by turning them into prospective clients.
To draw in new clients, audiovisual content like instructional movies and customer testimonials is produced. Prospects watch the videos and gain trust in your company by regularly consuming your material.
It is much easier to turn readers into potential customers once you’ve captured their attention and given them something of value.
Why is Video the Future of Content Marketing?
Video is regarded by many experts as a potent tool for content marketing because it can humanize brands, increase conversion rates, and benefit SEO. Additionally, it has the power to draw in and keep customers’ attention in an increasingly crowded online market.
According to studies, internet video will account for over 80% of all website traffic by 2022. Businesses that incorporate videos into their marketing campaigns have higher click-through and conversion rates than those that don’t. A further benefit of using video content to reach a larger audience and create leads is that it can be simple to watch and share.
Given below are five ways why video in content marketing is the future.
Video Marketing Works Like Covid But in A Positive Way
When it comes to educating ideal customers about a product, video content marketing is a pivotal resource. In fact, 94% of marketers claim employing video content has increased customer understanding of a product or service, according to WYZOwl.
Only after customers comprehend what your product accomplishes and how it will benefit them will they purchase it. Videos are a particularly useful tool for this, which is not surprising given how much easier businesses can explain how things work due to the visual component.
Video Marketing is Your Gateway For The Best ROI
Video production may come to mind as being time- and money-consuming. However, there is a tonne of technology available that enables the quick and inexpensive production of high-quality video.
The majority of us carry high-definition video recorders in the form of smartphones, and software programs like VideoScribe and Doodly make it simple to produce interesting explainer videos at a minimal cost. Getting a positive ROI is simpler when you generate your videos for less money.
Videos Can Be Used Used In Multiple Ways
Remember a few years back, on instagram, there was only an option for watching videos, and then came video content disguised as reels. Needless to say, the rest is just history! There are several ways that marketers might use video content to accomplish their objectives. While YouTube is a great place to start, you can also post stories that interest your audience on other social media sites like Snapchat, Facebook, Instagram, and YouTube.
Another increasingly popular alternative is live video, which has the potential to generate six times as many interactions as ordinary videos. Another powerful technique to communicate with potential clients directly and establish your expertise in your field is through webinars. The process of creating webinars has never been simpler thanks to programs like GoToWebinar and Livestorm.
Demand for Video Marketing Breaks the Internet
45% of the people who responded to Hubspot’s poll watch an hour or more of video content on Facebook and YouTube each week, which ties back to the need for video content. Our research indicates that the majority of viewers pay close attention to the video, so astute marketers can use videos to provide compelling, high-quality material that speaks for their brand’s products. In comparison to YouTube, Facebook’s arrival as a platform for video content is relatively young, however, it appears they are gaining viewership swiftly given that Facebook has 1.65 billion daily active users as of April 2016.
While Youtube claims to generate “billions” of views per day, Facebook revealed that its users watch 8 billion videos daily. It’s also important to note that Snapchat, a social network with a focus on videos, recently overtook Facebook in terms of daily video views; the platform’s users watch about 10 billion films daily.
Also Read: Personalized Video Marketing: Connecting with Your Audience Like Never Before
People Choose Video Over Other Content Anytime
With the introduction of video in content marketing, people have gone bonkers! Come to think of it, who wouldn’t want the easier convenient source of content, right?
Given below are some of the jaw-dropping statistics that stay true to our words.
- Every every day, nearly a billion hours of video are reportedly watched on YouTube.
- Tweets containing videos receive 10 times more engagement than those without, and Twitter claims a staggering 2 billion daily video views on their site.
- Facebook dominates with over 8 billion video views daily, and 85% of those views are silent!
- You’re missing out on one of the largest trends in content consumption if you don’t include video in your content marketing strategy. Don’t get left behind; start making videos today that will draw in viewers and make you stand out from the competition.
Leveraging AI Tools to Improve Video Marketing Strategies
Integrating AI tools in the MarTech stack can significantly improve video marketing strategies. The best AI video marketing tools optimize multiple aspects of the content creation, distribution, and analysis process. Following are the ways AI can help in the video marketing process:
1. Content Creation
AI-powered tools automate the design and editing of videos. These tools are even capable of writing scripts for the videos and customizing the content according to the audience segment to increase engagement.
2. Video Optimization
Integrating AI tools to create videos will optimize the video content, such as titles, descriptions, and tags, according to the SEO guidelines. These tools even generate the best thumbnails to increase click-through rates.
3. Target Audience Insights and Targeting
AI-driven tools leverage machine learning algorithms to evaluate the viewer’s behavior to enable marketers to make informed decisions. These platforms are even capable of segmenting the audience effectively based on their demographics, behavior, and preferences. AI can even evaluate the viewer’s feedback and comments to understand their sentiments and revamp the content accordingly.
4. Increase Distribution, Engagement, and Reach
Leveraging AI will enable marketers to customize the video formats according to the channel it will be posted. As the content of the video will be tailored, the engagement rates will be higher. Marketers can even use tools to automatically schedule the posting of the videos to increase their reach.
5. Evaluate Performance
These tools not only just help with content creation but also assist in analyzing the performance of the video. Embracing the best AI video marketing tools will assist marketers in conducting real-time analytics to evaluate performance and make strategic changes to improve ROI.
6. AI Tools that Assist in Video Marketing
Lumen5, Animoto, Vidooly, Wistia, and Synthesia are a few AI tools that can assist in various aspects of video marketing.
Ready, Create, Upload
Regardless of your organization or industry, video content is a potent tool that may boost your digital marketing efforts. With the development of technology, making and sharing films is now easier than ever. The best thing about video content is that it offers you the flexibility to let your imagination run wild and use it however you see fit, as long as it supports the objectives of your company. So don’t limit yourself; use your imagination to its fullest potential and benefit from the virtually limitless opportunities that video content presents. Your audience is waiting!