Imagine you are in the comfort of your home scrolling through your social media feed and find an interesting video, how likely are you to click on that instead of a creative post? Well, 100% right, that’s why video marketing is the future of content marketing, in a nutshell.
Your success as a content marketer depends on how well-written and engaging the content is. Producing captivating and distinctive content that connects with your audience is the key to standing out in a sea of content. You must stay current with content marketing trends and analytics if you want to accomplish this.
Right now, video content is the undisputed leader in the field of content marketing. According to studies, 90% of consumers find video content useful when choosing a product. This is just one of the many reasons why experts believe that video marketing will dominate content marketing in the future. Video content has evolved into a crucial tool for any content marketer hoping to leave a lasting impression on their audience due to its capacity to engage and inform.
What is Video Content Marketing?
Video content marketing also called video marketing, is a form of content marketing that involves creating and sharing quality video content to attract ideal audiences with informative content that provokes an interest in your business’s services or products. This type of digital marketing seeks to benefit content consumers by turning them into prospective clients.
To draw in new clients, audiovisual content like instructional movies and customer testimonials is produced. Prospects watch the videos and gain trust in your company by regularly consuming your material.
It is much easier to turn readers into potential customers once you’ve captured their attention and given them something of value.
Why Video is the Future of Content Marketing?
How many of us are more likely to watch videos or reels on social media than to read through each post? From giant titans to every newbie influencers know the power of using video in marketing.
Video is regarded by many experts as a potent tool for content marketing because it can humanize brands, increase conversion rates, and benefit SEO. Additionally, it has the power to draw in and keep customers’ attention in an increasingly crowded online market.
According to studies, internet video will account for over 80% of all website traffic by 2022. Businesses that incorporate videos into their marketing campaigns have higher click-through and conversion rates than those that don’t. A further benefit of using video content to reach a larger audience and create leads is that it can be simple to watch and share.
Given below are five ways why video in content marketing is the future.
Video Marketing Works Like Covid But in A Positive Way
When it comes to educating ideal customers about a product, video content marketing is a pivotal resource. In fact, 94% of marketers claim employing video content has increased customer understanding of a product or service, according to WYZOwl.
Only after customers comprehend what your product accomplishes and how it will benefit them will they purchase it. Videos are a particularly useful tool for this, which is not surprising given how much easier businesses can explain how things work due to the visual component.
Video Marketing is Your Gateway For The Best Roi
Your content strategy’s organization skills and the caliber of your videos are just two factors that will affect the return on investment you gain from your videos. Nevertheless, according to 83% of WYZOwl survey participants, video provides a good return on investment.
Video production may come to mind as being time- and money-consuming. However, there is a tonne of technology available that enables the quick and inexpensive production of high-quality video.
The majority of us carry high-definition video recorders in the form of smartphones, and software programs like VideoScribe and Doodly make it simple to produce interesting explainer videos at a minimal cost. Getting a positive ROI is simpler when you generate your videos for less money.
Videos Can Be Used Used In Multiple Ways
Remember a few years back, on instagram, there was only an option for watching videos, and then came video content disguised as reels. Needless to say, the rest is just history! There are several ways that marketers might use video content to accomplish their objectives. While YouTube is a great place to start, you can also post stories that interest your audience on other social media sites like Snapchat, Facebook, Instagram, and YouTube.
Another increasingly popular alternative is live video, which has the potential to generate six times as many interactions as ordinary videos. Another powerful technique to communicate with potential clients directly and establish your expertise in your field is through webinars. The process of creating webinars has never been simpler thanks to programs like GoToWebinar and Livestorm.
Demand for Video Marketing Breaks the Internet
45% of the people who responded to Hubspot’s poll watch an hour or more of video content on Facebook and YouTube each week, which ties back to the need for video content. Our research indicates that the majority of viewers pay close attention to the video, so astute marketers can use videos to provide compelling, high-quality material that speaks for their brand’s products. In comparison to YouTube, Facebook’s arrival as a platform for video content is relatively young, however, it appears they are gaining viewership swiftly given that Facebook has 1.65 billion daily active users as of April 2016.
While Youtube claims to generate “billions” of views per day, Facebook revealed that its users watch 8 billion videos daily. It’s also important to note that Snapchat, a social network with a focus on videos, recently overtook Facebook in terms of daily video views; the platform’s users watch about 10 billion films daily.
People Choose Video Over Other Content Anytime
With the introduction of video in content marketing, people have gone bonkers! Come to think of it, who wouldn’t want the easier convenient source of content, right?
Given below are some of the jaw-dropping statistics that stay true to our words.
- Every every day, nearly a billion hours of video are reportedly watched on YouTube.
- Tweets containing videos receive 10 times more engagement than those without, and Twitter claims a staggering 2 billion daily video views on their site.
- Facebook dominates with over 8 billion video views daily, and 85% of those views are silent!
- You’re missing out on one of the largest trends in content consumption if you don’t include video in your content marketing strategy. Don’t get left behind; start making videos today that will draw in viewers and make you stand out from the competition.
Ready, Create, Upload
Regardless of your organization or industry, video content is a potent tool that may boost your digital marketing efforts. With the development of technology, making and sharing films is now easier than ever. The best thing about video content is that it offers you the flexibility to let your imagination run wild and use it however you see fit, as long as it supports the objectives of your company. So don’t limit yourself; use your imagination to its fullest potential and benefit from the virtually limitless opportunities that video content presents. Your audience is waiting!
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