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Latest updates from the marketing and martech industry

MarTech360 Weekly Roundup: Agentic Marketing, AI-Powered Customer Journeys and the Changing Rules of Digital Discovery
MarTech360 explores how AI, advertising technology and data integration are reshaping marketing performance and customer experience.

Jellyfish Promotes Billy Bojku to VP, Integrated Media for the UK
Jellyfish promotes Billy Bojku to UK Vice President, Integrated Media, as brands focus on cross-channel advertising, data integration and marketing performance.

Moloco Partners with Haus to Expand Access to Independent Mobile App and CTV Advertising Measurement
Moloco partners with Haus to expand incrementality measurement for mobile app & performance CTV campaigns, helping brands assess advertising's impact.

StackAdapt enhances audio advertising with show-level targeting and reporting
StackAdapt expands audio advertising with podcast-level targeting, exclusions & content reporting to improve campaign precision & transparency across streaming.

Flywheel Promotes Calvin Grover to Director, Commerce
Flywheel promotes Calvin Grover to Director, Commerce, reflecting the growing focus on retail media, digital marketplaces and commerce performance.

MERGE Promotes Alyssa (Riddle) Branscome to Vice President of Marketing
MERGE promotes Alyssa (Riddle) Branscome to VP of Marketing, expanding her leadership across brand strategy, customer engagement and business growth.

WPP Media Names Verica Djurdjevic as Chief Client Officer
WPP Media appoints Verica Djurdjevic as Chief Client Officer to strengthen advertiser relationships and align media strategies with business goals.

The Trade Desk Names Ruturaj Kumbhar as Associate Account Director
The Trade Desk appoints Ruturaj Kumbhar as Associate Account Director amid growing demand for programmatic advertising, CTV and data-driven campaigns.

Havas Media Network Promotes Lily Jurist to Associate Director, Analytics
Havas Media Network promotes Lily Jurist to Associate Director, Analytics, strengthening its focus on marketing measurement and data-driven decision-making.

The Insight Collective Appoints Chhavi Bhalla as VP, Strategic Partnerships
The Insight Collective appoints Chhavi Bhalla as VP of Strategic Partnerships, bringing experience in revenue growth, sales leadership and media.

KINESSO Promotes Saqib Idrees to Demand Generation Associate Director
KINESSO promotes Saqib Idrees to Demand Generation Associate Director, expanding his leadership in pipeline development, prospect engagement and revenue growth.

Sprinklr Names Adam Cooper as VP, Global Field Operations
Sprinklr appoints Adam Cooper as VP of Global Field Operations to strengthen sales execution, forecasting, pipeline visibility and go-to-market alignment.
