News
Latest updates from the marketing and martech industry
SugarAI Turns CRM and ERP Intelligence into the Next Best Sales Action
SugarAI introduces AI-powered CRM capabilities to help sales teams identify revenue opportunities, assess account risks and prioritize next actions.
Particular Audience adds CDP audience targeting to its organic search and merchandising platform
Particular Audience adds CDP audience targeting, enabling retailers to personalize product search results and merchandising based on customer segments.
Exclaimer launches Signature Converter, its first AI-assisted feature, to turn email signature screenshots into editable templates
Exclaimer launches Signature Converter, an AI-assisted tool that turns email signature screenshots into editable templates for Microsoft 365 & Google Workspace.
Roku Introduces Roku Outcomes, Bringing Cost Per Action Optimization to Streaming TV
Roku launches Roku Outcomes, a machine learning-powered suite enabling advertisers to optimize streaming TV campaigns for target actions and acquisition costs.
WPP Media Names Nick Carpino as Data Growth Lead
WPP Media appoints Nick Carpino as Data Growth Lead, reinforcing its focus on data-driven media planning, audience insights and campaign measurement.
WPP Media Appoints Aatif Ali as Associate Vice President
WPP Media appoints Aatif Ali as Associate Vice President, strengthening its leadership amid shifts in digital advertising and integrated media solutions.
WPP Media Appoints Parvathi Raghunathan as Senior Vice President
WPP Media appoints Parvathi Raghunathan as Senior Vice President, adding expertise in adtech, data partnerships and programmatic media.
Demand AI Names Mayank Sandilya as Sales Director
Demand AI appoints Mayank Sandilya as Sales Director, strengthening its sales leadership in AI-powered B2B marketing and demand generation.
QuestionPro Acquires Contlo to Advance Agentic Commerce
QuestionPro acquires Contlo to expand into agentic commerce, adding AI-driven marketing capabilities and expertise to its product roadmap.
Broadsign Names Noah Jankel as Sales Director, Platform Sales, North America
Broadsign reappoints Noah Jankel as Sales Director, Platform Sales, North America, amid growing adoption of programmatic OOH advertising.
Causal Launches Causal ONE, a New Intelligence Platform Connecting Audience Discovery and Media Planning
Causal launches Causal ONE, an intelligence platform designed to improve audience discovery and digital media planning.
AI Digital Introduces Ellie, an AI Superagent for Media Planning and Campaign Analysis
AI Digital launches Ellie, an AI superagent in Elevate that coordinates specialist agents across media planning, campaign analytics and audience insights.