Inside Sephora’s Data-First Loyalty Engine: The Martech Stack Behind Beauty Insider
Most loyalty programs feel like digital punch cards that say collect points and get a reward. That’s fine if you want a coupon, but not so great when you want a customer for life. Beauty Insider at Sephora isn’t a swipe card or a newsletter reward. It drives a staggering 80 percent of annual sales and turns 34 million members into an ongoing source…
