The Martech Playbook for Deploying AI Agents Across the Marketing Funnel
Most teams think they’re using AI.
They’re not. They’re just chatting with it.
Open a tool, type a prompt, copy the output. That’s not a system. That’s just assisted work. And it breaks the moment scale enters the picture.
What’s actually changing right now is something else. AI is quietly moving from being a helper to becoming a worker.…
