The CMO’s Playbook for Building a Martech Business Case That CFOs Will Fund
Most Martech budgets don’t get rejected because they’re expensive. They get rejected because they’re not defensible.
That’s the real problem. Not tools. Not capability. Not even strategy. It’s the inability to translate Martech into something a CFO can trust.
Here’s the disconnect. According to Salesforce, 83% of marketers recognize the shift…
