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BREAKING NEWS

PayPal Introduces PayPal Ads ID for Advertising Identifier

PayPal announced the launch of PayPal Ads ID, a revolutionary advertising identifier designed to solve the digital advertising industry’s long-standing identity crisis. By grounding audience identification in verified commerce relationships, PayPal is moving the industry away from the unstable world of third-party cookies and fragmented device IDs…

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV…

Universal Ads, Comcast’s self-service ad platform that enables brands of any size to create, buy and measure ads…

Stack & Platforms

ASAPP Launches Multiple AI Agents Within CXP to Advance Enterprise Customer…

ASAPP, the Customer Experience Platform (CXP) powering AI-driven customer service for the agentic enterprise,…

Optable and Goodway Group Partner to Bring Agentic Advertising to Connected…

Optable, the Agentic Audience Platform, announced a partnership with Goodway Group to bring agentic advertising…

Programmatic Ads

The Global Bridge: Unlimitail and Skai Unlock Europe’s High-Intent Commerce Data

In today's fast-evolving world of retail media, aligning global marketing budgets with the grocery shelves at a…

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Trending News

Multiply Secures $9.5M to Power Self-Learning Ads

MarTech360 Bureau Mar 23, 2026

Multiply has emerged from stealth with $9.5 million in funding to introduce a new approach to digital advertising-Self-Learning…

ASI Appoints Ashish Mittal as Chief Executive Officer

News Desk Mar 23, 2026

The Advertising Specialty Institute®, the leading authority in the $27.7 billion promotional products industry, announced that…

Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub

News Desk Mar 20, 2026

Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, announced a successful collaboration with…

YMH Studios Partners Magellan AI for Free Ad Attribution

News Desk Mar 17, 2026

YMH Studios announced a strategic attribution partnership with Magellan AI, making full multi-platform attribution available…

Anoki and Amagi Launch Scene-Level AI Ads to Transform In-Content CTV Advertising

MarTech360 Bureau Mar 12, 2026

Anoki and Amagi have launched In-Scene Ads, which is an innovative ad solution that leverages Anoki’s ContextIQ technology and the…

Stagwell (STGW) Announces Strategic Partnership with AppLovin to Accelerate Client Advantage in…

News Desk Mar 11, 2026

Stagwell, the global challenger network transforming marketing through AI, announced a strategic partnership with AppLovin that…

ADvendio Launches Agentic Advertising Suite to Boost Retailers’ Profitability

News Desk Mar 11, 2026

ADvendio, a leading omnichannel advertising management platform, announced the launch of Revenue OS for Agentic Advertising, a new…

TapClicks Expands Unified Marketing Intelligence to Connected TV with New MNTN Integration

News Desk Mar 11, 2026

TapClicks, the leader in Smart Marketing solutions, announced a new marketing campaign connector for MNTN, bringing Connected TV…

Social Media Technology

Snapchat Rolls Out Creator Subscriptions to Drive New Revenue and Boost Engagement

Innovid Expands Social Ads Manager with General Availability of Reddit Campaign…

PageHub and Globely Launch SocialHub to Simplify Social Media Management for SMB…

SocialPost.ai Unveils AI That Instantly Converts Business Websites Into On-Brand…

CoSchedule Expands Social Media Management Capabilities With Mobile Publishing To…

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MarTech Automation

The Global Bridge: Unlimitail and Skai Unlock Europe’s…

TransUnion Profile Helps to Small Businesses Connect

Algolia Unlocks Smarter Search and Faster Growth for Shopify…

Keenfolks Launches KEENFOLKS X_ to Redefine AI-Native…

Topsort Launches Tomi, an AI Agent to Automate Retail…

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