Loyalty Platforms vs. Native CRM Loyalty Features: Which Drives Deeper Customer Relationships?
In 2024 many brands still ask the same naive question. Is loyalty a feature you turn on in your CRM or is it an engine that drives real customer behavior. This is the core puzzle at the heart of modern commerce. Most companies treat a CRM as the holy grail of customer knowledge then wonder why engagement stays flat and loyalty feels shallow.
The…
