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BREAKING NEWS

MarTech360’S Weekly News Roundup With DoubleVerify, Later, Zefr, Publicis Group, Attentive, GoTo, Sprinklr And More!
Later Launches Creator AEO to Help Brands Win Visibility in AI-Powered Search
AppsFlyer Expands Marketing Measurement With New Web Performance Capabilities
Snapchat Introduces Unified Attribution to Improve Real-Time App Campaign Measurement and Optimization
KERV.ai Partners with Canela Media for First Spanish-Language Commerce Ads
Pattern Launches Pattern Intelligence (Pi) to Accelerate AI-Powered Ecommerce Growth for Global Brands
Samba TV Launches Project Gravity, an Independent Data Activation Platform for the Agentic Era
Clear Channel Outdoor Introduces “Clear Channel Impact,” Transforming Advertising into Measurable Community Action
Linqia and AirOps Partner to Help Brands Fill the Social Content Gap for AI Search Visibility
MarTech360 Podcast with Scott Brinker, advisor and analyst at ChiefMartec.com

MarTech360’S Weekly News Roundup With DoubleVerify, Later, Zefr, Publicis Group, Attentive, GoTo, Sprinklr And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news. Top 10 News from this Week In Media & Growth news this week… Later Launches Creator AEO to Help Brands Win Visibility in AI-Powered Search With Later’s…

Later Launches Creator AEO to Help Brands Win Visibility in AI-Powered Search

With Later's release of Creator AEO, which is an Answer Engine Optimization service tailored to creator marketing,…

AppsFlyer Expands Marketing Measurement With New Web Performance Capabilities

AppsFlyer now offers Web Performance Measurement – a new offering that will help marketers achieve complete…

Snapchat Introduces Unified Attribution to Improve Real-Time App Campaign…

Unified Attribution has been launched by Snapchat as a means through which app advertisers can…

Stack & Platforms

KERV.ai Partners with Canela Media for First Spanish-Language Commerce Ads

KERV.ai, the leader in video analysis, performance, and monetization, announced a strategic partnership with Canela…

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Trending News

Multiply Secures $9.5M to Power Self-Learning Ads

MarTech360 Bureau Mar 23, 2026

Multiply has emerged from stealth with $9.5 million in funding to introduce a new approach to digital advertising-Self-Learning…

ASI Appoints Ashish Mittal as Chief Executive Officer

News Desk Mar 23, 2026

The Advertising Specialty Institute®, the leading authority in the $27.7 billion promotional products industry, announced that…

Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub

News Desk Mar 20, 2026

Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, announced a successful collaboration with…

YMH Studios Partners Magellan AI for Free Ad Attribution

News Desk Mar 17, 2026

YMH Studios announced a strategic attribution partnership with Magellan AI, making full multi-platform attribution available…

Anoki and Amagi Launch Scene-Level AI Ads to Transform In-Content CTV Advertising

MarTech360 Bureau Mar 12, 2026

Anoki and Amagi have launched In-Scene Ads, which is an innovative ad solution that leverages Anoki’s ContextIQ technology and the…

Stagwell (STGW) Announces Strategic Partnership with AppLovin to Accelerate Client Advantage in…

News Desk Mar 11, 2026

Stagwell, the global challenger network transforming marketing through AI, announced a strategic partnership with AppLovin that…

ADvendio Launches Agentic Advertising Suite to Boost Retailers’ Profitability

News Desk Mar 11, 2026

ADvendio, a leading omnichannel advertising management platform, announced the launch of Revenue OS for Agentic Advertising, a new…

TapClicks Expands Unified Marketing Intelligence to Connected TV with New MNTN Integration

News Desk Mar 11, 2026

TapClicks, the leader in Smart Marketing solutions, announced a new marketing campaign connector for MNTN, bringing Connected TV…

Social Media Technology

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MarTech Automation

TransUnion Profile Helps to Small Businesses Connect

Keenfolks Launches KEENFOLKS X_ to Redefine AI-Native…

Keypoint Intelligence Launches Keypoint Engage to Deliver…

6sense Appoints Kimberly Bloomston as Chief Product Officer…

SmarterSends Launches 2-Way SMS Integration with Attentive

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