MarTech Analytics

As part of its plan to make advertising more data-driven, InMarket has launched a collaboration with Yahoo DSP to provide a…

In a move that significantly strengthens France’s digital sovereignty, SAP and S3NS (the joint venture between Thales and Google…

Basis Global, a market research and brand intelligence firm, announced a strategic partnership with AnswerRocket, an enterprise AI…

Predactiv announced the launch of Lookalike Modeling, a powerful new feature available in The Predactiv Data Platform. Lookalike…

TapClicks, a top company offering AI-powered marketing operations and reporting solutions, has introduced SmartStory, a new…

The firm, Domo, has announced the launch of its Domo MMM, an AI-driven marketing measurement service, which is aimed at helping…

iSpot, the cross-platform TV and video ad measurement and attribution specialist, has launched iSpot SAGE, a proprietary agentic…

Moburst, a leading full-service mobile-first digital marketing agency, announces the launch of its Growth Labs initiative, a suite…

Alesco Data, a leading provider of comprehensive and accurate third-party data solutions, announced a strategic partnership with …

PubMatic, the AI-driven advertising technology company that brings publishers, buyers, and data partners together in the open web,…