InMarket and Yahoo DSP Partner to Drive Real-Time, Visit-Based Ad Optimization
As part of its plan to make advertising more data-driven, InMarket has launched a collaboration with Yahoo DSP to provide a…
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MarTech Analytics
SAP and S3NS Drive Sovereign Cloud Momentum in France; Thales Joins as Landmark Strategic Customer
In a move that significantly strengthens France’s digital sovereignty, SAP and S3NS (the joint venture between Thales and Google…
Basis Global and AnswerRocket Launch Strategic Partnership to Redefine Market Research in the Age of…
Basis Global, a market research and brand intelligence firm, announced a strategic partnership with AnswerRocket, an enterprise AI…
Predactiv Introduces New Lookalike Modeling Feature In The Predactiv Data Platform For Advertising…
Predactiv announced the launch of Lookalike Modeling, a powerful new feature available in The Predactiv Data Platform. Lookalike…
The Future of Marketing Measurement Without Cookies
2024 and 2025 felt like a funeral procession. Third party cookies were ‘dying.’ Panels were dramatic. LinkedIn was emotional.…
TapClicks Unveils SmartStory: AI-Powered Storytelling for Marketing Data
TapClicks, a top company offering AI-powered marketing operations and reporting solutions, has introduced SmartStory, a new…
Commerce Media Tech Partners With IPinfo to Bring Accuracy-First Data Into AdTech
Commerce Media Tech (CMT) announced a strategic data partnership with IPinfo, the internet data company, marking a deliberate…
The Martech Playbook for Revenue Attribution in a Privacy-First Era
Tracking is dying. Measurement is not.
For years, marketers built systems that followed users across browsers like detectives…
Multi-Touch Attribution vs. Media Mix Modeling
In 2025, tracking a single user path is not hard because technology failed. It is hard because privacy won.
That shift did not…
Domo Introduces Domo MMM, an AI-Driven Marketing Mix Modeling Solution for Real-Time Budget…
The firm, Domo, has announced the launch of its Domo MMM, an AI-driven marketing measurement service, which is aimed at helping…