EDO Launches Autonomous AI Solution to Optimize Convergent TV Advertising Performance MarTech360 Bureau Jun 5, 2026 EDO has come out with Ad EnGage Optimize, an AI-powered tool for optimizing TV ad campaigns in real-time. It uses…
Perion Unveils AI-Powered Innovations to Streamline Programmatic DOOH Campaigns MarTech360 Bureau Jun 5, 2026 At WOO London 2026, Perion announced some new stuff for Programmatic Digital Out-of-House ads. They wanna make…
InMobi and Scope3 Partner to Open Mobile and CTV Premium Ad Inventory to AI Buying Agents MarTech360 Bureau Jun 4, 2026 InMobi Advertising has announced a strategic partnership with Scope3 to introduce the industry’s first agentic seller, making its…
RudderStack Unveils RudderAI to Drive Agentic Workflows Within Snowflake’s AI Data Cloud MarTech360 Bureau Jun 4, 2026 RudderStack announced the launch of RudderAI, a comprehensive suite of CLI, MCP tools, and autonomous agents designed to enable…
Lifesight Launches MCP to Embed Unified Marketing Measurement Into AI Assistants Like ChatGPT and… MarTech360 Bureau Jun 3, 2026 Lifesight has launched its new solution called “MCP” (Model Context Protocol), which is expected to provide…
Optimove Launches AI Suite to Embed Marketing Intelligence Across Every Workflow MarTech360 Bureau Jun 2, 2026 Optimove is making its debut with Optimove AI, an all-in-one marketing AI platform designed to bring AI…
Measured Launches MCP Server to Connect Marketing Performance Data With AI Platforms MarTech360 Bureau May 29, 2026 Measured has officially rolled out its MCP (Model Context Protocol) Server. Marketers will now be able to…
Templafy Launches MCP to Bring Governance and Brand Control to AI-Generated Documents MarTech360 Bureau May 29, 2026 Templafy has rolled out a new product called MCP (Model Context Protocol) that aims to assist businesses to ensure governance,…
AI Digital Launches AI Creative Studio to Enhance Programmatic Advertising Performance MarTech360 Bureau May 28, 2026 A new tool named AI Creative Studio from AI Digital has been launched. This is supposed to help advertisers solve creative…
InMarket and Basis Expand Partnership to Strengthen Retail Media and Outcome-Based Advertising MarTech360 Bureau May 28, 2026 The strategic partnership between InMarket and Basis Technologies has further grown with the incorporation of RMN audiences, lift…