Omnicom Media and NBCUniversal Launch AI-Powered Contextual Advertising for Connected TV MarTech360 Bureau Jun 26, 2026 Omnicom Media Group and NBCUniversal have launched a unique form of dynamic contextual advertising technology which is aimed at…
dentsu and CreatorIQ Partner to Bring Audience Precision to Creator Marketing MarTech360 Bureau Jun 26, 2026 dentsu and CreatorIQ have signed a deal to bridge the existing gap between audience targeting and choosing creators through an…
Doceree and Lemma Partner to Bring Precision Targeting to Healthcare Out-of-Home Advertising MarTech360 Bureau Jun 25, 2026 Doceree and Lemma have signed an exclusive supply deal that is designed to revolutionize healthcare out-of-home (OOH) advertising…
Comscore Partners with Amazon DSP to Strengthen Cross-Platform Audience Measurement MarTech360 Bureau Jun 25, 2026 Comscore has recently entered into a partnership with Amazon DSP with the objective of improving audience measurement and campaign…
Walmart to Acquire Vibe.co to Expand Connected TV Advertising Opportunities for Businesses MarTech360 Bureau Jun 24, 2026 Walmart is expected to purchase Vibe.co, a self-service CTV ads platform, through which it seeks to increase its ability to…
Invoca Launches NICO, an AI Agent Designed to Turn Customer Conversations into Revenue Growth MarTech360 Bureau Jun 24, 2026 In order to help businesses capitalize on customer interactions and generate more revenue from them, Invoca launched NICO, an…
Adobe Expands Agentic AI Ecosystem Through New Agency and Technology Partnerships MarTech360 Bureau Jun 23, 2026 A number of partnership announcements have been made by Adobe where agencies and tech companies have been involved. This…
CallMiner Introduces New AI Capabilities to Improve Real-Time Agent Performance and Customer… MarTech360 Bureau Jun 23, 2026 CallMiner has introduced some new functionality that has helped to advance its conversation intelligence platform by adding more…
IAS Launches Quality Connect to Improve Transparency Between Advertisers and Publishers MarTech360 Bureau Jun 22, 2026 Quality Connect is the name of the latest offering from IAS. Quality Connect is a product that intends to give publishers insight…
DoubleVerify Unveils DV Neura to Power the Next Generation of AI-Driven Advertising MarTech360 Bureau Jun 19, 2026 DoubleVerify has come up with the release of the new artificial intelligence-powered cognitive engine called DV Neura, which has…