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Latest updates from the marketing and martech industry.
CreatorOS becomes Nutcake, pairing its established platform with AI-driven data analysis
CreatorOS rebrands as Nutcake, bringing its creator campaign platform and AI-powered assistant under one name to automate workflows and analyze performance.
LoopMe expands PurchaseLoop to turn brand campaign signals into measurable lower-funnel performance
LoopMe expands PurchaseLoop with CPI and CPA optimization, helping advertisers use brand campaign insights to improve lower-funnel performance and acquisition.
KAI brings AI-assisted storytelling into real production workflows with trials launching at IBC 2026
KAI, an AI-powered storytelling platform from Gestmusic and Amplify, will showcase its technology at IBC2026 in Amsterdam from September 11–14.
PostcardMania Launches SmartTouch Automated Mailers, Helping Businesses Boost Response 9x Over Email-Based Follow-Up
PostcardMania launches SmartTouch Automated Mailers, using CRM activity to automate direct mail follow-ups for prospects and customers.
Cheryl Newman Named VP, Finance and Operations at Silver
Silver | B Corp appoints Cheryl Newman as VP of Finance and Operations, strengthening financial and operational leadership amid evolving agency demands.
Adrian Howett Named VP, AI and Technology at Silver | B Corp
Silver appoints Andrew Clayton as VP, Americas, strengthening regional leadership across B2B marketing, digital channels, data, AI, and client strategy.
Andrew Clayton Named VP, Americas at Silver | B Corp
Silver | B Corp appoints Andrew Clayton as VP, Americas, strengthening regional leadership across B2B marketing, digital channels, data, AI, & client strategy.
Pearmill Launches Pedal Performance, Extending Its AI-Native Growth Model to Small and Mid-Size Businesses
Pearmill launches Pedal, a new company designed to bring AI-driven growth marketing capabilities to small and mid-sized businesses.
Kristin L. Nuckols Joins Mindstream Media Group as Chief Media Officer
Mindstream Media Group appoints Kristin L. Nuckols as Chief Media Officer, adding senior leadership as advertising evolves across digital, traditional channels.
Emily C. Promoted to Account Manager at WPP Media
WPP Media promotes Emily C. to Account Manager, expanding her role in client relationships and coordinated marketing across media, data, and technology.
Michelle Testa Named Managing Director of dentsu Australia
dentsu appoints Michelle Testa as Managing Director, Western Australia, strengthening agency leadership across media, creative, technology, and CX.
Jacqueline Cone Returns to Salesforce as SVP, Global Field Marketing
Salesforce welcomes Jacqueline Cone back as SVP of Global Field Marketing, strengthening leadership across AI, data, personalization, and B2B growth.