Staff Writers

Every time pipeline growth slows, companies instinctively look at their technology stack. They replace automation tools, invest in…

Marketing has reached a point where it’s not really enough to just add one more tool or kick off another campaign. Growth today,…

Email used to be simple. You wrote, you designed, you optimized, and you hoped someone opened it. That world is already cracking.…

Paid ads used to feel like oxygen for ecommerce brands. Spend more and growth followed. Then CAC climbed, privacy rules tightened,…

Email marketing platforms used to be judged by a simple question. Can they send emails at scale? That question feels almost…

Most email programs are still built on a simple assumption. If a customer does something, you send them a predefined message, if…

The future of customer data platforms is probably not what most people in martech think it is. For years, the conversation has…

Most companies struggle to understand customers because their data lives in different places. The marketing team sees one version…

The customer data platform market has a habit of selling the dream before addressing the reality. One camp sells a turnkey kind of…

Most customer data platforms were built for marketers. That sounds obvious until you realize what it means. The traditional…