Zero-Party Data vs. Second-Party Data Partnerships: Which Fuels Better Personalization ROI? Tejas Tahmankar Mar 25, 2026 Everyone is talking about the death of the cookie like it is the apocalypse. That’s the headline you see everywhere, but honestly…
How AI is pushing partnership marketing to new levels of power and performance Alex Springer Nov 12, 2025 AI is changing the way we interact with businesses through chatbots; helping advance medical and healthcare science; and even…
Zeta Global Announces Fifth-Annual Zeta Live 2025 Conference News Desk Jul 23, 2025 Zeta Global, the AI Marketing Cloud, announced that Zeta Live 2025 - its fifth annual conference - will take place in New York…
Smartly’s Flagship Event ADVANCE Returns: New Voices, Big Ideas, and the Future of Marketing News Desk Jun 27, 2025 ADVANCE, the flagship event from Smartly, the leading AI-powered advertising technology platform, returns to New York City on…
impact.com announces 2025 UK Partnerships Experience event, iPX London 2025 News Desk Jun 17, 2025 Event brings together brands, influencers, creators, publishers and advocates to discuss key trends cementing partnership…
2024 Challenges & Trends in Digital Marketing + Adtaxi’s Expert Predictions for 2025 Sheri Cosgrove Jan 22, 2025 In the fast-paced world of digital marketing, keeping up with emerging trends isn’t just beneficial—it’s critical. To stay…
Viant Announces Direct Access Event at NASDAQ MarketSite News Desk Oct 23, 2024 Viant Technology Inc. announced its second annual Direct Access event, titled “CTV: Accelerating Performance Throughout the…
Sitecore Symposium to Reveal Marketer-First AI Innovations, Co-created with Leading Brands, for… News Desk Sep 26, 2024 Sitecore®, a global leader in digital experience software, will host its premier event, Sitecore Symposium, on October 15-18 at…
What is Media Buying and Why is it Important? Aparna M A Apr 8, 2024 In today's crowded and competitive marketplace, businesses face the challenge of effectively reaching their target audiences…
Leveraging Organic Search To Build Greater Brand Authority Robert Rothschild Jan 30, 2023 As consumers are bombarded with an overwhelming amount of information and content, it's becoming increasingly difficult for…