7 Best Social Media Analytics Tools For Marketers [Paid & Free] Aparna M A Mar 18, 2024 There are 5.04 billion social media users worldwide, which equates to 5.04 billion opportunities. As a marketer, this is a massive…
MarTech360 Interview With Sean Austin, Chief Executive Officer At Markets EQ Peter Mar 15, 2024 Authenticity is more meaningful than ever. I have tried and failed, with so many initiatives that seem to check the box. I now…
MarTech360’S Weekly News Roundup With Nacelle, Verndale, Viral Nation, Teads And More! News Desk Mar 15, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Coding Not Required: Driving Business Growth with No/Low-Code Platforms Laura Demetrious Mar 14, 2024 With our digital landscape continuing its rapid evolution, businesses across industries demand solutions that propel growth and…
Demand Side Platform for Programmatic Advertising: A Beginner’s Guide Aparna M A Mar 13, 2024 The era where marketers relied on physical advertisement options is long gone. People nowadays live in two worlds: online (mostly)…
What is a Martech Stack and How to Build One? Aparna M A Mar 11, 2024 The ever-evolving digital marketing environment presents marketers with the daunting task of managing a wide array of marketing…
MarTech360 Interview With Kate Johnson, Chief Executive Officer At Act-On Software Peter Mar 7, 2024 "With growth in mind, the most important thing you can do is listen to your customers. They will give you…
Don’t Fill a Leaky Bucket! Improve Your Sales Funnel Before Adding More Marketing Budget Maddy Martin Mar 7, 2024 One persistent belief I encounter in my work as SVP of Growth at Smith.ai is the idea that to increase sales, you need to invest…
MarTech360 Interview With Rob Sanchez Chief Executive Officer, At Anteriad Peter Mar 6, 2024 "Obviously it’s important to layer innovation on top of a stable foundation, but it’s important to…
B2B Customer Experience: Everything You Need to Know in 2024 Aparna M A Mar 6, 2024 In our contemporary era, the significance of customer experience cannot be overstated. Beyond mere price considerations or product…