What is a Supply-Side Platform? A Definitive Guide Aparna M A Apr 18, 2024 Marketers often face significant challenges connecting audiences to advertisers. With over $674 billion spent on advertising each…
Top 10 B2B Marketing Channels for Driving Sales in 2024 Aparna M A Apr 16, 2024 The marketing world is rapidly evolving, and businesses are constantly searching for effective B2B marketing channels to reach…
Programmatic Advertising: The Ultimate Guide for Marketers Alisha Patil Apr 15, 2024 Keeping pace with the constantly evolving realm of advertising can sometimes seem daunting. One area that has experienced…
What is Martech? A Comprehensive Guide to Marketing Technology Aparna M A Apr 9, 2024 Martech, aka marketing technology, is capturing massive attention. This buzzword hit 2,08,00,000 results on Google. The global…
What is Media Buying and Why is it Important? Aparna M A Apr 8, 2024 In today's crowded and competitive marketplace, businesses face the challenge of effectively reaching their target audiences…
What is Customer Lifetime Value and How to Calculate it Easily? Aparna M A Apr 2, 2024 In today's fiercely competitive business landscape, companies are constantly grappling with the challenge of attracting and…
What is a Customer Engagement Platform? Why Does it Matter? Aparna M A Apr 2, 2024 Imagine you liked a product or service from a company and asked them a question about it. However, they did not respond at all.…
CTV Advertising: Everything You Need to Know in 2024 Aparna M A Mar 28, 2024 Have you ever come across advertisements on streaming platforms like Apple TV or Roku? That is a simple example of CTV…
A Comprehensive Guide on B2B eCommerce Aparna M A Mar 27, 2024 There are approximately 3 million B2B businesses in the United States alone. This means companies have to find ways to streamline…
MarTech360 Interview With Randy Littleson, Chief Marketing Officer At Salesloft Peter Mar 26, 2024 "Seeing the best in people can be difficult, especially when the essential human connection isn’t there in this highly remote…