CRM Analytics: The Definitive Guide (Definition, Types, and Metrics) Aparna M A Mar 26, 2024 What if there is a tool to analyze customer data and tell exactly what strategy a business should follow? By 2025, more than 180…
From Broadcast To Cable To Digital: The New Normal of TV Viewing Murry Woronoff Mar 26, 2024 STREAMING TV: NAVIGATING THE NEW MAINSTREAM In an era marked by digital evolution, the shift towards streaming TV has become a…
5 Content Syndication Best Practices: A Detailed Guide Aparna M A Mar 20, 2024 This article contains a list of 5 content syndication best practices and how to do them. According to researchers, 79% of…
7 Best Social Media Analytics Tools For Marketers [Paid & Free] Aparna M A Mar 18, 2024 There are 5.04 billion social media users worldwide, which equates to 5.04 billion opportunities. As a marketer, this is a massive…
MarTech360 Interview With Sean Austin, Chief Executive Officer At Markets EQ Peter Mar 15, 2024 Authenticity is more meaningful than ever. I have tried and failed, with so many initiatives that seem to check the box. I now…
Coding Not Required: Driving Business Growth with No/Low-Code Platforms Laura Demetrious Mar 14, 2024 With our digital landscape continuing its rapid evolution, businesses across industries demand solutions that propel growth and…
Demand Side Platform for Programmatic Advertising: A Beginner’s Guide Aparna M A Mar 13, 2024 The era where marketers relied on physical advertisement options is long gone. People nowadays live in two worlds: online (mostly)…
What is a Martech Stack and How to Build One? Aparna M A Mar 11, 2024 The ever-evolving digital marketing environment presents marketers with the daunting task of managing a wide array of marketing…
MarTech360 Interview With Kate Johnson, Chief Executive Officer At Act-On Software Peter Mar 7, 2024 "With growth in mind, the most important thing you can do is listen to your customers. They will give you…
Don’t Fill a Leaky Bucket! Improve Your Sales Funnel Before Adding More Marketing Budget Maddy Martin Mar 7, 2024 One persistent belief I encounter in my work as SVP of Growth at Smith.ai is the idea that to increase sales, you need to invest…