5 Tips to Plan and Manage Your Marketing Budget for 2023
Creating the marketing budget for 2023 can be a challenging task for profusely ideated marketers. Wondering why? Imagine this. You…
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MarTech Insights
Mobile Marketing Predictions for 2023
As you're planning your marketing strategy for 2023, you’re most likely wondering how you can make your money go further, or how…
Why Is Offline Attribution A Complex Process For Marketers?
We all discuss how digitalization has made tracking business processes easy by enabling ready to go and trackable data access of…
Future proofing your legal business during a recession
Recession, rising inflation, a contracting economy, a sharp downturn, a bear market. These are the words in our news headlines. If…
How Does AI in Marketing Boost Digital Marketing Tangents?
What if I told you that there is an option for you to get your products and services into peoples’ minds even before they are…
How Chatbots For Marketing Helps To Improve Customer Experience?
Imagine you are surfing through some online store and a chat pops up offering you some of the best products or suggesting what to…
Is the Word ‘Gamer’ Causing Marketers to Lose Out on Core Consumer Audiences?
I play mobile games, but don’t call me a gamer.
As a mobile advertising veteran, I’ve seen just how misinterpreted the word…
Marketing Attribution: A Marketer’s Roadmap to Better Understand A Customer’s Buying Journey
Modern marketers use multi-channel strategies to carry out marketing campaigns both online and offline. Although this approach…
BoomBox Director Explains Importance of Memorable Brand Mnemonic
With each episode of their Voice Branding podcast, Voices hopes to bring their audience innovative tools and market insights that…
Bigo Live Introduces #Pride365 To Celebrate Diverse Voices Inspiring Viewers Around the Globe
Social live-streaming platform Bigo Live introduces #Pride365, a movement that rallies the LGBTQ community and its allies to…