Bigo Live Introduces #Pride365 To Celebrate Diverse Voices Inspiring Viewers Around the Globe
Social live-streaming platform Bigo Live introduces #Pride365, a movement that rallies the LGBTQ community and its allies to celebrate Pride not just in the month of June, but all year long. For the third consecutive year, Bigo Live is a proud corporate sponsor of The Trevor Project, the world’s largest suicide prevention and mental health organization for LGBTQ young people, donating $50,000 to the organization. Bigo Live is working to affirm live streaming as a social language that is being utilized as a highly-interactive way to provide and watch entertainment, spread positive messages and empower groups in need.
“At Bigo Live, Pride is more than just a month. We cherish Pride and diverse communities everyday, all year long,” says Eric Kim, Senior Operations Director at Bigo Live. “We welcome all to join our #Pride365 celebration of broadcasters representing our LGBTQ communities as we share informative, entertaining and beautiful live moments.”
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“We are so honored to continue our partnership with Bigo Live, who share our values of providing safe and affirming spaces for LGBTQ young people to thrive,” said Leah Kartun, Corporate Partnerships Manager at The Trevor Project. “Our research shows that LGBTQ youth find joy and strength through online communities, and Bigo Live has created such a vibrant, diverse, and inclusive platform where LGBTQ young people have the freedom to be their true selves. Bigo Live’s generous donation will help expand The Trevor Project’s free, 24/7 crisis services, as well as scale our counselor training to serve the more than 1.8 million LGBTQ youth who seriously consider suicide each year in the U.S.”
The initiative kicks off in June with a slew of special events taking place virtually on the platform and brand partnerships that give Bigo Live users exclusive offers to take advantage of. Highlights include:
Livehouse turns into Pridehouse where we showcase and celebrate LGBTQ hosts and allies in a wide variety of Pride-themed livehouses, such as:
Pride Parade and Virtual March (June 1)
Drag Day (June 3)
Supporting LGBTQ Small Business Sunday (June 12)
Forgiveness and Gratitude (June 26)
Pride 365 Ball (June 30)
Partnership with LAVAA (June 15) will bring viewers the opportunity to watch their favorite live streaming beauty experts give tutorials using the luxury lashes, Lavaa. Bigo Live users will receive an exclusive code to purchase their own specially made Pride package of beauty products at a discounted rate.
State of the Union panel discussion (June 18) featuring Leah Kartun, Corporate Partnerships Manager at The Trevor Project, alongside a panel of Bigo Live broadcasters. The panel will be hosted by Dwight O’Neal (BIGO ID: onealappeal), the host of BIGO’s Morning Talk Show, Good Morning BIGO. Topics of discussion will include:
How to move the LGBTQ community forward
How to be a good ally
Resources for LGBTQ youth
LGBTQ mental health
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