Insights

Email used to be simple. You wrote, you designed, you optimized, and you hoped someone opened it. That world is already cracking.…

It’s getting harder to know what to trust. In fact, there is a widening gap between what the public expects from news journalism…

Paid ads used to feel like oxygen for ecommerce brands. Spend more and growth followed. Then CAC climbed, privacy rules tightened,…

Email marketing platforms used to be judged by a simple question. Can they send emails at scale? That question feels almost…

Most email programs are still built on a simple assumption. If a customer does something, you send them a predefined message, if…

The future of customer data platforms is probably not what most people in martech think it is. For years, the conversation has…

Most companies struggle to understand customers because their data lives in different places. The marketing team sees one version…

You know the drill. You open Shopify in the morning. Switch to Amazon at lunch. Check Instagram’s backend in the afternoon.…

The customer data platform market has a habit of selling the dream before addressing the reality. One camp sells a turnkey kind of…

Most customer data platforms were built for marketers. That sounds obvious until you realize what it means. The traditional…