Corey Davis has joined Dentsu as Senior Vice President, Client Success for its Amplifi division, bringing more than a decade of client leadership experience to the global media and marketing services company.
Davis announced the appointment on LinkedIn, expressing his enthusiasm for joining the Amplifi team and supporting clients with the organization’s media investment and performance capabilities. He also reflected on his nearly 12 years at Orion, thanking colleagues, mentors, clients and partners for helping shape his professional journey.
The appointment comes as client success continues to grow in strategic importance across the advertising and marketing industry. As brands face increasingly complex media ecosystems, agencies are expanding client success leadership to ensure organizations can navigate data-driven planning, media investment, technology integration and evolving consumer expectations.
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Client success has evolved far beyond account management. Today’s leaders are expected to build long-term strategic partnerships, align marketing investments with business objectives and help organizations maximize value from media, technology and analytics platforms. As AI, automation and advanced measurement become central to marketing operations, client success executives are playing an increasingly important role in connecting innovation with measurable business outcomes.
Amplifi, Dentsu’s global media investment arm, works across media partnerships, data, technology and commercial strategy to help clients optimize advertising performance. Leadership appointments in this area reflect the industry’s continued investment in strengthening customer relationships while helping brands adapt to changing media consumption habits and rapidly evolving digital channels.
Davis’ transition from Orion to Dentsu also reflects a broader trend of experienced client leaders moving across the advertising ecosystem to support enterprise transformation. As agencies continue to expand their advisory capabilities, leaders with deep expertise in client relationships and strategic execution will remain essential to delivering long-term value in an increasingly competitive marketplace.
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