Kargo Deepens Partnership With HP Media Network for Programmatic Advertising

Kargo has furthered its strategic alliance with HP Media Network to drive programmatic activation for HP Spotlight, which will allow advertisers to connect to HP’s premium on-device ad offerings via programmatic platforms. This partnership brings more responsibilities to Kargo than simply executing creative as it taps into the company’s programmatic technology and demand networks to help advertisers execute high-impact campaigns on HP’s expanding media network. Under this partnership, advertisers can leverage device intelligence based on HP’s consent-based first-party data along with creative optimization technology from Kargo.

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The partnership streamlines campaign execution through more effective audience targeting and measurement within premium ad spaces. With HP further developing its media network based on first-party data and on-device experiences, the partnership of HP and Kargo enables advertisers to take advantage of such opportunities in a scalable way. The collaboration illustrates the growing intersection of media, technology, and first-party data, giving advertisers a chance to run their programmatic campaigns with premium inventory and precise targeting and measuring capabilities within the growing HP ad ecosystem.

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