Martech Predictions

For decades, marketing hid behind a comfortable excuse. Half the spend is wasted, but nobody knows which half. That line worked…

The SaaS sprawl era is quietly cracking under its own weight. Too many dashboards, too many tabs, too many tools that promised…

Subscription fatigue is real. People are canceling, trimming, questioning every recurring charge. It looks like the model is…

Something has clearly shifted, and it did not happen overnight. It crept in slowly. One bad recommendation here, one irrelevant ad…