MarTech360 Interview With Dara A. Busch, CEO at 5W Public Relations Peter Jun 7, 2023 "5W was named after the five enduring questions of communications: who, what, where, when and why. While the industry has grown…
MarTech360 Interview With Heni Hazbay, Vice President of Marketing and Growth at Pipedrive Peter May 29, 2023 "We try to be as data-driven as possible on top of the brand perception we know we have and leverage our existing customer base…
MarTech360 Interview With Daniel Godoy, Global Programmatic Evangelist at Microsoft Advertising Peter May 25, 2023 "By using first-party data, marketers can unlock many personalization opportunities, such as tailoring their offers based on…
MarTech360 Interview With Florian K. Engel, Director of Customer Marketing at Aiven Peter May 24, 2023 "By incorporating customer feedback into decision-making processes, businesses show a commitment to meeting customer needs and…