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"5W was named after the five enduring questions of communications: who, what, where, when and why. While the industry has grown…

"We try to be as data-driven as possible on top of the brand perception we know we have and leverage our existing customer base…

"By using first-party data, marketers can unlock many personalization opportunities, such as tailoring their offers based on…

"By incorporating customer feedback into decision-making processes, businesses show a commitment to meeting customer needs and…