Staff Writers

Most email programs are still built on a simple assumption. If a customer does something, you send them a predefined message, if…

The future of customer data platforms is probably not what most people in martech think it is. For years, the conversation has…

Most companies struggle to understand customers because their data lives in different places. The marketing team sees one version…

The customer data platform market has a habit of selling the dream before addressing the reality. One camp sells a turnkey kind of…

Most customer data platforms were built for marketers. That sounds obvious until you realize what it means. The traditional…

For the most part, Marketing has spent the last decade acting like probability was, honestly, just fine. A person goes to a…

The biggest misconception about third-party cookies is that their decline created a technology problem. It didn’t. It exposed a…

For years, digital advertising ran on a simple assumption. More data meant better targeting. Then privacy regulations tightened,…

Marketing teams still spend a surprising amount of time debating cookies. Meanwhile, the real problem sits somewhere else. Data is…

Most SaaS companies still treat marketing like a separate department. Build the product first. Throw ad money later. Hope…