MarTech360 Interview With Sean Cunningham, President and CEO, VAB Krutika Parmaj Mar 24, 2023 "The full-on shift from demography to identity (always privacy-minded) will get the final shoves from the on-going “digitization…
How To Use Google Search Console To Unlock The Full Potential Of Your Website Krutika Parmaj Mar 23, 2023 Google Search Console, formerly known as Google Webmaster Tools, is a free service offered by Google that helps website owners…
GA4 vs. Google Analytics: Which Tool To Choose? Mahika Bibiyan Mar 8, 2023 “GA4 vs. Google Analytics: Which is better?” This has been a question that has popped up in marketers’ minds ever since its launch…
UM Appoints Sasha Savic Global CEO PR Newswire Feb 7, 2023 UM, a global media agency network of IPG Mediabrands, announced the appointment of Sasha Savic to Global Chief Executive Officer.…
DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio Business Wire Feb 3, 2023 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the discovery of…
MarTech360’S Weekly News Roundup Featuring Echo360,Advid, Hawthorne Advertising, SMARTLY.IO And… Krutika Parmaj Jan 27, 2023 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
How legal firms can use data analytics effectively in marketing Sarah Woodhouse Dec 8, 2022 There are many ways that legal firms can use predictive data analytics to answer questions such as whether to litigate or settle a…
MarTech360 Interview With Kyle Maddock, SVP Marketing, AppTek Krutika Parmaj Dec 6, 2022 "Time efficiency creates time for more creativity and innovation, and that’s always a good thing." Hi, Kyle, can you walk us…
DV study underscores that Attention-grabbing ads are key to performance, but context is key —… Business Wire Nov 15, 2022 DoubleVerify , a leading software platform for digital media measurement, data and analytics, releases its 2022 ‘Four Fundamental…
MarTech360’S Weekly News Roundup Featuring eGain, Agorapulse, Go Talk App, Papaya And More! Krutika Parmaj Nov 11, 2022 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information…