MarTech360 Interview With Sean Cunningham, President and CEO, VAB
"The full-on shift from demography to identity (always privacy-minded) will get the final shoves from the on-going “digitization…
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Analytics
How To Use Google Search Console To Unlock The Full Potential Of Your Website
Google Search Console, formerly known as Google Webmaster Tools, is a free service offered by Google that helps website owners…
GA4 vs. Google Analytics: Which Tool To Choose?
“GA4 vs. Google Analytics: Which is better?” This has been a question that has popped up in marketers’ minds ever since its launch…
UM Appoints Sasha Savic Global CEO
UM, a global media agency network of IPG Mediabrands, announced the appointment of Sasha Savic to Global Chief Executive Officer.…
DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio
DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the discovery of…
MarTech360’S Weekly News Roundup Featuring Echo360,Advid, Hawthorne Advertising, SMARTLY.IO And…
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
How legal firms can use data analytics effectively in marketing
There are many ways that legal firms can use predictive data analytics to answer questions such as whether to litigate or settle a…
MarTech360 Interview With Kyle Maddock, SVP Marketing, AppTek
"Time efficiency creates time for more creativity and innovation, and that’s always a good thing."
Hi, Kyle, can you walk us…
DV study underscores that Attention-grabbing ads are key to performance, but context is key —…
DoubleVerify , a leading software platform for digital media measurement, data and analytics, releases its 2022 ‘Four Fundamental…
MarTech360’S Weekly News Roundup Featuring eGain, Agorapulse, Go Talk App, Papaya And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information…