Infolinks and Basis Partner to Streamline Curated Media Buying and Omnichannel Campaign Execution

Infolinks Media has announced a new integration with Basis Technologies, bringing its curated proprietary advertising inventory directly into the Basis media execution platform. The collaboration is designed to simplify campaign activation and optimization workflows for advertisers while improving access to premium supply across digital channels.

Through the integration, Infolinks’ Premium Proprietary Placement inventory is now embedded within the Basis platform, enabling media buyers to activate high-impact display, native, and video advertising inventory through thousands of direct publisher relationships without leaving their primary campaign management environment.

The partnership comes as advertisers and agencies continue seeking more streamlined and consolidated media buying operations amid growing complexity in programmatic advertising ecosystems. By integrating curated supply directly into media execution workflows, the companies aim to reduce operational friction between campaign planning, activation, and optimization.

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The integration also supports supply path optimization (SPO) initiatives by providing advertisers with more direct access to premium inventory while minimizing unnecessary intermediaries and fragmented transaction paths.

“Infolinks’ high quality pre-curated media that delivers outcomes is very valuable to advertisers as the industry moves toward more consolidated and automated media execution,” said Bob Regular, CEO at Infolinks. “This integration with Basis ensures our proprietary placements and real-time intent data are embedded directly into campaign workflows, enabling advertisers to operate more efficiently while maintaining control over quality and performance.”

Rather than relying on disconnected buying pathways, advertisers using the integrated solution can access inventory supported by contextual, engagement, and behavioral signals within a more unified environment. The approach is expected to improve signal quality while helping brands maintain stronger campaign consistency and performance measurement across multiple channels.

The integration also strengthens omnichannel advertising capabilities within Basis by allowing marketers to activate Infolinks inventory across mobile, desktop, and video environments as part of broader cross-channel media strategies. Unified reporting and workflow management tools enable campaign teams to better control frequency management, delivery optimization, and performance tracking across different devices and formats.

As advertising technology platforms continue evolving toward automation and workflow consolidation, direct integrations such as this are becoming increasingly important for brands looking to improve operational efficiency while maintaining transparency and media quality.

“Basis is focused on helping marketers simplify the complexity of modern media buying while improving performance,” said Mike Hoyle, Chief Product Officer at Basis. “Integrating Infolinks’ curated proprietary supply into our platform gives our clients more direct access to premium inventory and supports more efficient, transparent campaign execution.”

The collaboration further supports advertisers pursuing unified cross-channel strategies by enabling Infolinks inventory to operate alongside broader media initiatives managed through Basis. With planning, activation, and measurement consolidated within a single environment, marketing teams can execute campaigns more efficiently while maintaining greater consistency across digital touchpoints.

As demand grows for curated supply, transparent programmatic pathways, and AI-driven campaign optimization, the integration positions both companies to support advertisers seeking more scalable and performance-focused media execution strategies.