TIME, has joined hands with Contentstack to upgrade their digital publishing platform through the adoption of the company’s Agentic Experience Platform (AXP). This will increase the capacity of the platform in providing more personalized and AI-driven digital experiences while simplifying the process of managing the content. With this new platform, an API-first approach has been adopted to facilitate better efficiency for the editorial team in publishing content with minimal engineering intervention.
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With the new platform, there will be more capacity to expand future efforts related to personalization, real-time data, and AI-powered audience interaction. With this new platform, by replacing the old platforms with a composable digital experience platform, TIME plans to make its processes better, faster content delivery, and have more room for future innovations. This partnership showcases how many media companies are now using modern content management systems as part of their strategy for improvement.

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