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Last year saw a wealth of changes in the adtech space, many of which are re-shaping the industry. Where some grappled with the…

The evolution of marketing technology is driven by the innovative principles of MACH architecture. Flexibility, scalability, and…

After taking office on Monday, President Trump issued a 75-day delay on TikTok's proposed ban. His stance on the app's future,…

In the fast-paced world of digital marketing, keeping up with emerging trends isn’t just beneficial—it’s critical. To stay…

In a world drowning in distractions, engagement is a critical measure of success. Many advertisers have spent years chasing lower…

The role of sell-side platforms (SSPs) in the digital advertising ecosystem has significantly evolved, transforming from simple…

2025 promises to be another exciting and disruptive year for digital advertising, with Connected TV (CTV), AI and privacy…

In 2024, global ecommerce sales are expected to exceed $6 trillion, marking an 8.4% rise from last year. This holiday season,…

As Halloween creeps closer, we all get a little spooked by things that go bump in the night. But if you are a sales professional,…

Marketing and sales teams struggling with increasingly disorganized digital assets and outdated product information are eager for…