Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
To construct a comprehensive digital marketing strategy, a tech stack (a set of tools and tools) is essential. For instance, by offering a complete set of tools that can be used to generate and manage content, measure analytics, and more, a tech stack can assist companies in saving time and money when it comes to social media marketing.
Craft Inbound is providing businesses a substantial advantage in the cutthroat field of social media marketing by granting access to its whole tech stack. Powerful content generation, marketing automation, analytics, SERP tracking, PPC management, social media, sales enablement, and customer care tools are all part of the digital stack.
The Media Ratings Terminal (MRT) app for Slack has been released by Pixalate, the industry-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. It is accessible in the Slack® App Directory.
As part of Pixalate’s objective to democratise access to ad fraud, privacy, and compliance insights, the new app brings ad fraud data directly to Slack. Pixalate’s MRT provides ratings and analytics for ad fraud, privacy, and compliance across more than 10 million websites, mobile applications, and CTV apps available on the Google, Apple, Amazon, and Roku app stores.
The only global ad sales platform created just for media, Matrix, has announced the formal rescheduling of its 5th annual Media Ad Sales Summit to November 9–11, 2022 at the Conrad Hotel in Fort Lauderdale, Florida. The event will now take place in this location instead of its original Miami Beach, Florida, location in January 2022. The original program’s speakers and content have not changed, including Catherine Badalamente, president and chief executive officer of Graham Media Group, Michael Hayes, chief operating officer of Hearst Television, Pat LaPlatney, co-president and chief executive officer of Gray Television, and Steven J. Pruett, executive chairman of Cox Media Group.
Mobile apps have taken over as the point of focus of people’s daily lives, yet many businesses are squandering the chance to provide customer care in a way that is most beneficial to their users of mobile apps.
Many firms are falling short when it comes to in-app customer service, according to a recent report released by Helpshift, the industry pioneer in in-app customer service and user support for mobile-first brands.
Sailthru Experiences has now been introduced by Sailthru, the top personalised marketing automation SaaS solution for retailers, publishers, and media, according to CM Group. Using first- and zero-party data gathered throughout the full customer lifetime, this potent new product expands the Sailthru platform and enables customers to build and engage audiences.
With the launch of Sailthru Experiences, CM Group is continuing to demonstrate its investment in and dedication to providing best-in-class marketing and engagement solutions that address the challenges faced by marketers in retail, publishing, and media. This follows the release of SMS this spring.
Amazon Studios’ burgeoning slate of more than 300 original films and television shows will now feature cloud-based editorial thanks to a three-year deal announced by Avid Technology and Amazon Studios. Without the complexity and effort needed to set up and take down traditional hardware, creative teams will receive the same experience and performance as an on-premises editorial bay, including collaborative workflows with shared storage and end-to-end media management.
Since implementing Ivy Mobility’s intelligent Route-to-Market (i-RTM) system in 2018, Oman Refreshment Company, a major soft drinks and beverages provider in the Sultanate of Oman, has seen a considerable boost in sales and operational efficiencies. In order to accommodate business growth, the company switched from a historical on-premise solution to lvy Direct Store Delivery (DSD) and Cloud Distribution Management System (DMS).
ORC makes beverages under its own brand, Topfruit, in addition to having the franchise rights to manufacture, fill, and sell PepsiCo in the Sultanate. Ivy Mobility’s transition to the cloud solution gave the business unlimited accessibility, scalability, and customisation options in addition to cost savings over the legacy solution.
Hop-on, Inc. announced OOVE by Digitalage, their DRM technology. Under the brand OOVETM, Digitalage has developed the tools and workflows with cutting-edge content protection and DRM solutions for publishers, labels, and studios. OOVETM adds indelible watermarking for all forms of material, including video, images, audio, and more, enabled by blockchain smart contracts, to its expanding line of solutions. Its features include monetization of back catalogue discoveries. Through OOVETM, Digitalage provides optimum value and alignment with businesses’ present and future strategic goals.
The market leader in content-based marketing, Contentgine, has introduced new artificial intelligence (AI) and machine learning features for its Content Indication Platform (CIP) to help B2B marketers more easily unearth more information on content consumption. The online SaaS platform helps marketing and sales professionals to select and expand target account lists and forge deeper connections with sales prospects using 100% first-party content consumption analytics.
A ready-to-deploy digital platform for international marine logistics is called Smart Ship Hub (SSH). Like avionics did for the aircraft industry, SSH is upending the maritime sector. SSH offers a “unified platform and a single source of truth” for ship owners, ship operators, charter parties, marine insurers, and port authorities. It is cloud-based and available on demand. The platform can accommodate fishing boats, river-going barges, oil rigs, commerce ships, and navy ships.
Despite being the world’s greatest method of transportation, global maritime experiences operational inefficiencies, a lack of visibility, and transparency that cause commercial leakages. In order to guarantee “High vessel uptime, Sea worthiness, and Predictability” using digital technologies, ship owners, operators, chartering agencies, and insurance companies are now focusing on technology-backed smarter operations.
Quote of the Week from MarTech Experts
MarTech360 Interview With Jeff Zotara, Chief Marketing Officer, Arrivia.Com
“Loyalty marketing allows businesses to incentivize their customer base and create an emotional connection with them. However, for loyalty marketing to be successful, customers need to derive value from it.”
MarTech360 Interview With Anudit Vikram, Chief Product Officer, MediaMath
“The cookieless world will provide a balance of higher media buying with a good user ad experience and healthy consumer/marketer relationships.”
MarTech360 Interview With Ryan Jamboretz, President Commercial & Partnerships, SMARTLY.IO
MarTech360 Interview With Steven Gerber, President & Chief Operating Officer, Zeta Global
Articles of the Week
Predictive Analytics: A Business’s Psychic To Forecast Future Marketing Trends
Predictive analytics is the process of using data analytics to make predictions based on data. It makes use of a statistical or machine learning technique to make a quantitative future forecast.
Just as other software releases updated versions in app stores in reaction to new trends, businesses should create fresh upgrades to stay competitive in the market. Thus, any business that wants to give its customers exactly what they want in the best way possible must use predictive analytics. Businesses that follow this strategy grow more efficiently, more effectively, and also as a brand.
Digital Asset Management 101: Get Your DAM(N) Software!
Organizations can store, organise, search, retrieve, and share their complete digital material inventory from a single location thanks to digital asset management (DAM) solutions. They can decide who has access to their complete digital material library, which includes photographs, photos, creative files, videos, audio, presentations, papers, and more. This includes peers, employees, clients, contractors, and other important stakeholders.
The top DAM systems ultimately manage your digital assets to maximize their worth to your brand. With its features, you may automate workflows, specify the expiration dates for asset licensing, and define different degrees of user access for individual projects, folders, files, and campaigns. Through in-app analytics, DAM software may also show you how creative assets are doing.