Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
Xactly Announces Xactly AI Copilot, A Next-Generation AI Engine Transforming Revenue Process Management
Xactly, the leader in intelligent revenue solutions, unveiled Xactly AI Copilot, an AI engine poised to revolutionize the way businesses manage and optimize their revenue processes. Backed by 18 years of proprietary and empirical performance data, Xactly AI Copilot is the industry’s first generative AI engine of its kind, granting revenue organizations unprecedented productivity boosts and streamlined workflows between stakeholders invested in the end-to-end revenue process.
Opportunities For Digital Back-To-School Sales Increase, Shows InMobi Insights Annual Survey
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America. In an inflationary environment, consumers shopped less across all categories this year, and a significant proportion of respondents reported no increase or even reduced spending when compared to the previous year.
SOCi Inc, a leading CoMarketing Cloud for multi-location enterprises, introduces Genius Social Engagements, which uses AI to quickly generate personalized, on-brand responses to all engagement types and social networks. This newest Genius solution is an extension of SOCi Social, the intelligent solution for all national and local social media needs for multi-location enterprises.
impact.com, the world’s leading partnership management platform, announced today the company’s growth in the second quarter fueled by global client growth and the launch of its new industry leading, fully integrated influencer marketing platform, reinforcing its position as the global standard platform to manage all types of partnerships. During the quarter, impact.com welcomed nearly 400 new clients including leading brands SeatGeek, Daily Harvest, and USAA.
GumGum, a contextual-first, global digital advertising platform, today announced a new initiative through GumGum Gives, the company’s program that harnesses the power of its platforms and people to create positive social impact. The initiative’s goal is to help advocacy organisations capture people’s attention and drive awareness of CTV inventory through its new, innovative in-video ad unit. The first advocacy groups to utilise the offering are The Trevor Project, WildAid, and digitalundivided.
Amsive, a leading performance marketing agency, announced that all services and channels will now operate under one brand. The company was previously marketing its digital services under the brand Amsive Digital. Amsive has also branded its unique approach to audience-first strategy refined through years of investment and experience as Audience Science.
Jellyfish, a marketing performance company for the platform world, has today announced that it has been recognised four times in the prestigious 2023 Google Cloud Training Partner of the Year Awards. It has been awarded Training Partner of the Year across two key regions, Europe, Middle East, and Africa (EMEA) and the North America regions, retaining both these titles for a second year in a row. These esteemed awards reflect Jellyfish’s exceptional commitment to excellence in providing innovative and impactful training solutions for Google Cloud technologies.
IP protection and cyber safety company White Bullet today announces a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable and efficient open web.
Kofax, a recognized leader in intelligent automation solutions for digital transformation, unveiled a new Azure OpenAI connector for TotalAgility on the Kofax Marketplace. TotalAgility, the leading platform for content-intensive intelligent automation workflows, is now empowered with Generative AI through this new connector, setting the stage for organizations to derive even richer insights from their business data and foster more agile decision-making.
BrightEdge, the global leader in organic search, content, and digital automation, introduced BrightEdge Copilot. Since 2019, its Autopilot technology has worked in the background, helping thousands of marketers automate SEO. Now, with the launch of BrightEdge Copilot, marketers can interact directly with Generative AI as an interactive assistant. It collaborates with users to craft compelling, SEO-optimized webpage titles and descriptions.
Article of the Week
In today’s data-driven world, data science is more than just a buzzword. It is a crucial component of many different sectors. The capacity to draw actionable insights from data has changed from a competitive advantage to a strategic need as organizations struggle with an abundance of information.
Data science for business is invaluable as it navigates the intricate data science process to transform raw information into actionable insights.
This blog explores the varied uses of data science, examining how it contributes to innovation, data-driven decision-making, and the creation of a more efficient and predictive future across diverse fields.
Interview of the Week
It’s been a wild ride! By degree, I am a broadcast journalism major and a business minor. However, when I graduated from George Mason University, it was during “The Great Recession,” and it was a tough time being in the job hunt. After interviewing for my “dream jobs” and getting passed over, I started broadening my horizons and applying to positions related to my degrees. I had college loans to start paying on quickly, so I was fortunate to be offered a job as a sales rep for a government distributor – ADS, Inc. What I thought would be a quick stint became an amazing four-year experience in sales, selling to the U.S. military.