MarTech360’S Weekly News Roundup With GumGum, Jellyfish, impact.com And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

Xactly Announces Xactly AI Copilot, A Next-Generation AI Engine Transforming Revenue Process Management

Xactly, the leader in intelligent revenue solutions, unveiled Xactly AI Copilot, an AI engine poised to revolutionize the way businesses manage and optimize their revenue processes. Backed by 18 years of proprietary and empirical performance data, Xactly AI Copilot is the industry’s first generative AI engine of its kind, granting revenue organizations unprecedented productivity boosts and streamlined workflows between stakeholders invested in the end-to-end revenue process.

Opportunities For Digital Back-To-School Sales Increase, Shows InMobi Insights Annual Survey

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America. In an inflationary environment, consumers shopped less across all categories this year, and a significant proportion of respondents reported no increase or even reduced spending when compared to the previous year.

 GumGum Launches Initiative To Drive Action, Attention, And Awareness For Advocacy Organisations Across CTV With Innovative In-Video Ad Unit 

Amsive Unifies Branding to Reflect Its Audience Science™ Approach

Amsive, a leading performance marketing agency, announced that all services and channels will now operate under one brand. The company was previously marketing its digital services under the brand Amsive Digital. Amsive has also branded its unique approach to audience-first strategy refined through years of investment and experience as Audience Science.

Interview of the Week

MarTech360 Interview With Sherri Schwartz, Head Of Marketing at OvationCXM

It’s been a wild ride! By degree, I am a broadcast journalism major and a business minor. However, when I graduated from George Mason University, it was during “The Great Recession,” and it was a tough time being in the job hunt. After interviewing for my “dream jobs” and getting passed over, I started broadening my horizons and applying to positions related to my degrees. I had college loans to start paying on quickly, so I was fortunate to be offered a job as a sales rep for a government distributor – ADS, Inc. What I thought would be a quick stint became an amazing four-year experience in sales, selling to the U.S. military.

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