MarTech360’S Weekly News Roundup With GumGum, Jellyfish, impact.com And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
Xactly, the leader in intelligent revenue solutions, unveiled Xactly AI Copilot, an AI engine poised to revolutionize the way businesses manage and optimize their revenue processes. Backed by 18 years of proprietary and empirical performance data, Xactly AI Copilot is the industry’s first generative AI engine of its kind, granting revenue organizations unprecedented productivity boosts and streamlined workflows between stakeholders invested in the end-to-end revenue process.
Opportunities For Digital Back-To-School Sales Increase, Shows InMobi Insights Annual Survey
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America. In an inflationary environment, consumers shopped less across all categories this year, and a significant proportion of respondents reported no increase or even reduced spending when compared to the previous year.
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In Mobile Tech news this week…
GumGum Launches Initiative To Drive Action, Attention, And Awareness For Advocacy Organisations Across CTV With Innovative In-Video Ad Unit
Amsive Unifies Branding to Reflect Its Audience Science™ Approach
Amsive, a leading performance marketing agency, announced that all services and channels will now operate under one brand. The company was previously marketing its digital services under the brand Amsive Digital. Amsive has also branded its unique approach to audience-first strategy refined through years of investment and experience as Audience Science.
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In Marketing Analytics news this week…
Jellyfish Wins Four Google Cloud Training Partner of the Year Awards
Jellyfish, a marketing performance company for the platform world, has today announced that it has been recognised four times in the prestigious 2023 Google Cloud Training Partner of the Year Awards. It has been awarded Training Partner of the Year across two key regions, Europe, Middle East, and Africa (EMEA) and the North America regions, retaining both these titles for a second year in a row. These esteemed awards reflect Jellyfish’s exceptional commitment to excellence in providing innovative and impactful training solutions for Google Cloud technologies.
Sharethrough Partners With White Bullet To Drive A Safer, Cleaner, Higher-Performing Media Ecosystem
IP protection and cyber safety company White Bullet today announces a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable and efficient open web.
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In Martech Content news this week…
Kofax Enhances TotalAgility with Generative AI
Kofax, a recognized leader in intelligent automation solutions for digital transformation, unveiled a new Azure OpenAI connector for TotalAgility on the Kofax Marketplace. TotalAgility, the leading platform for content-intensive intelligent automation workflows, is now empowered with Generative AI through this new connector, setting the stage for organizations to derive even richer insights from their business data and foster more agile decision-making.
BrightEdge Becomes the First Enterprise SEO Platform with Over 2,000 Customers Leveraging AI
BrightEdge, the global leader in organic search, content, and digital automation, introduced BrightEdge Copilot. Since 2019, its Autopilot technology has worked in the background, helping thousands of marketers automate SEO. Now, with the launch of BrightEdge Copilot, marketers can interact directly with Generative AI as an interactive assistant. It collaborates with users to craft compelling, SEO-optimized webpage titles and descriptions.
Article of the Week
How Does Data Science In Live Action Drive Businesses Worldwide In 2023?
In today’s data-driven world, data science is more than just a buzzword. It is a crucial component of many different sectors. The capacity to draw actionable insights from data has changed from a competitive advantage to a strategic need as organizations struggle with an abundance of information.
Data science for business is invaluable as it navigates the intricate data science process to transform raw information into actionable insights.
This blog explores the varied uses of data science, examining how it contributes to innovation, data-driven decision-making, and the creation of a more efficient and predictive future across diverse fields.
Interview of the Week
MarTech360 Interview With Sherri Schwartz, Head Of Marketing at OvationCXM
It’s been a wild ride! By degree, I am a broadcast journalism major and a business minor. However, when I graduated from George Mason University, it was during “The Great Recession,” and it was a tough time being in the job hunt. After interviewing for my “dream jobs” and getting passed over, I started broadening my horizons and applying to positions related to my degrees. I had college loans to start paying on quickly, so I was fortunate to be offered a job as a sales rep for a government distributor – ADS, Inc. What I thought would be a quick stint became an amazing four-year experience in sales, selling to the U.S. military.
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