Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
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In Marketing Automation news this week…
Nimble CRM and PhoneBurner Forge Partnership to Accelerate Outbound Sales Teams
Nimble, the relationship-focused CRM built for the whole company, not just salespeople, is excited to unveil its integration with PhoneBurner. This partnership blends PhoneBurner’s powerful outbound calling with Nimble’s prospecting CRM allowing sales teams to power through their call lists 3-4x faster and reaching up to 80 contacts per hour.
“By merging Nimble’s innovative CRM capabilities focused on relationship management with PhoneBurner’s advanced power dialing technology, we have created a robust suite designed to boost sales teams’ efficiency,” said Jon Ferrara, CEO of Nimble CRM.
CommentSold Unveils ClipHero, the Industry’s First AI-Powered Shoppable Video Generator for Live…
Pioneering the future of video commerce, CommentSold launched AI ClipHero, marking a new era in retail technology. As the first of its kind in the industry, AI ClipHero leverages advanced artificial intelligence to sift through livestream content, pinpointing moments that are most likely to captivate audiences. This innovative, self-improving AI tool simplifies the process for merchants by converting live broadcasts on CommentSold’s platform into interactive, shoppable videos. Designed to evolve through continuous learning from customer interactions and sales data, AI ClipHero promises to enhance its efficiency and appeal over time. The rollout of AI ClipHero will commence on the CommentSold Turnkey Commerce Platform, with subsequent integration into Videeo and Popshoplive, ensuring a wide-reaching impact across CommentSold’s comprehensive suite of commerce solutions.
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In Social Media Technology news this week…
Button’s Commerce Optimization Platform Launches Button For Publishers
Impact.Com Names Nikolai Lundstrøm Brink As Country Manager, Denmark
impact.com, the world’s standard, leading partnership management platform, has named Nikolai Lundstrøm Brink as Country Manager, Denmark. He will operate out of impact.com’s office in Aarhus. In his new role, Nikolai will be charged with growing impact.com to become the market leader in the partnership marketing space in Denmark.
Nikolai has been working in the sector for ten years, initially as an affiliate, and more recently as Head of Sales for affiliate network Adtraction Denmark.
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In Mobile Tech news this week…
GrowthLoop and TransUnion Unite to Optimize Advertising Spend by Boosting Audience Reach
GrowthLoop, the leading composable customer data platform (CDP) provider, announced a new partnership with TransUnion, a global information and insights company known for its robust identity graph. This partnership pairs GrowthLoop’s best-in-class unified audience layer with TransUnion’s TruAudience® Marketing Solutions, which provides high-quality data on more than 98 percent of consumers across the country. Together, they help solve a significant pain point for marketers: overspending on ad campaigns that often fail to reach their target audience.
Amagi Integrates Intertrust ExpressPlay DRM for Delivering Premium Content to FAST Service Platforms
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV and Intertrust, the leading digital rights management (DRM) provider, announced a joint solution that integrates Amagi’s CLOUDPORT platform for streaming channels with Intertrust ExpressPlay DRM service. Protecting premium content with ExpressPlay DRM allows Amagi’s customers to satisfy content owners’ requirements and deliver premium content via the rapidly expanding sector of Free Ad-supported Streaming Television (FAST).
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In Marketing Analytics news this week…
MCI USA Expands AI-Enhanced OneSystem Plus to Corporate Events
MCI USA has expanded the AI-enhanced capabilities of OneSystem Plus to meet the needs of corporate event planners and marketers. OneSystem Plus, a leading event technology platform, now includes AI-powered features that enable speed and accuracy in critical areas including messaging, data analytics and customer service.
“MCI USA recognizes the power AI has to improve the live event experience, and we’re excited to bring these powerful capabilities to the corporate market,” says Jay Blakenship, senior vice president, Growth & Development, Corporate, MCI USA. “We’ve combined best-in-class SaaS technology with cutting-edge customization and high-touch service to create OneSystem Plus, the ultimate AI-enhanced event registration and sourcing technology platform.”
Adjust Unveils Mobile Analytics Solution Powered by AI, Advanced Machine Learning to Uncover…
leading measurement and analytics company Adjust unveiled InSight, a machine learning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust’s InSight, marketers can now benefit from incrementality analysis to measure the impact that particular marketing actions, such as budget increases, have on ROI. This enables marketers to easily analyze these marketing activities against target KPIs – discerning if they provide incremental lift, cannibalize organics or have no effect – to make ROI positive decisions.
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In Martech Content news this week…
Picsart Makes Professional Product Shots Simple with new AI-Powered ‘Smart Background’ Feature
Picsart, a leader in digital content creation, announced the launch of Smart Background: a revolutionary tool designed to transform product photography. This innovative feature seamlessly integrates with Picsart’s all-in-one creative suite, turning simple product shots into beautiful marketing assets—and campaigns—in seconds.
Smart Background is not just a background replacement tool: it’s an AI-powered photography studio that understands the subject, suggests custom backgrounds, and adds realistic drop shadows and other contextually-aware elements. The result is any simple product shot can become beautiful campaign imagery to use on popular seller platforms such as Etsy, Depop, TikTok, Instagram, Amazon, and more—no equipment required.
SymphonyAI Announces Media and Entertainment AI Copilot for Content Monetization at NAB Show
SymphonyAI, a leader in predictive and generative enterprise AI SaaS, announced a predictive and generative AI-based Media Copilot, at the NAB Show in Las Vegas. The SymphonyAI Media Copilot will assist users in rapidly analyzing content performance across distribution platforms and revenue models and provides AI-driven insights to unlock new value from streaming content and services. The copilot is powered by the SymphonyAI EurekaAI generative and predictive AI platform and integrates Microsoft Azure OpenAI Service with Revedia media and entertainment products.
Article of the Week
What is a Supply-Side Platform? A Definitive Guide
While traditional advertising does offer certain benefits, it needs help to deliver personalized and relevant advertisements. This leads to missed opportunities and wasted resources.
This is where the supply-side platform (SSP) comes into play. It solves the problem of inefficient ad placements and limited targeting capabilities. This enables publishers to effectively manage and monetize their ad inventory.