Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
The latest breakthrough in Quickplay’s multi-year collaboration with Google Cloud leverages defining characteristics of the Quickplay platform – single tenant, cloud-native, microservices, and API-driven – architecture. When combined with Google Cloud Vertex AI, using simple API integrations, the Quickplay platform immediately enables multiple media and customer use cases, including deep metadata, content discovery, personalization, content creation, process automation, and multi-channel monetization.
Evergent, a customer management and monetization leader for streaming and digital subscription businesses, announced the integration of advanced artificial intelligence (AI) tools into its Captivate Product Suite for payment recovery and proactive churn management. The new AI-backed Captivate Smart tools allow enterprises with subscription models to analyze and enact intelligent payment retries, leading to reduced payment failure and an improved customer experience.
PR Newswire, the industry leader in press release distribution, announces the launch of SocialBoost, a new social media tool designed to revolutionize social sharing of press releases. This innovative offering, powered by SoSha, allows organizations to craft social media posts for end users to easily share on their social media channels – boosting organic social engagement ten- to one hundredfold.
Harmonic is now an integrated streaming ecosystem partner with Google Ad Manager. This prestigious partnership enables Harmonic’s VOS®360 Ad SaaS to foster a more open ecosystem for server-side ad insertion (SSAI), allowing publishers to seamlessly optimize ad delivery, fill rates and demand to significantly increase revenue. Integration between Harmonic’s SSAI solution and Google Ad Manager allows for scalable access to Google Ad Manager’s monetization suite, including flexible demand types, formats, AI-driven insights and ad quality controls, resulting in a higher quality advertising and viewing experience.
Deloitte shares its new extension for the RISE with SAP offering. With increased capability to deliver with Deloitte’s Cloud Managed Services for RISE with SAP clients, Deloitte will advance its vision of business transformation aimed at helping organizations respond rapidly to market demands and disruption and achieve their own aspirations of becoming a Kinetic Enterprise™.
Smartcat learns from every edit from each corporate user via its collaborative editing workflows or through integrations with corporate content systems. This ensures consistency of brand voice, terminology and makes sure that no one needs to make the same edit twice. No one person in an enterprise knows the most up-to-date versions of terminology or messaging, so tapping into an enterprise-wide, multilingual content library in real-time guarantees the most relevant results for any business user. The more users who translate, create, upload and edit content, the deeper the enterprise-specific content resource pool becomes and the higher the quality of AI output.
Article of the Week
Video advertising is by far the most interesting and effective marketing strategy. Video marketing is a highly demanding marketing technique, as it is seen as the “crown” of content marketing. By 2026, global video ad expenditure is slated to surpass $295 billion. That’s not all! More than $227 billion will be spent primarily on mobile video advertisements.
That prompts the question for marketers, “Where to from here?”
These commercials are a fantastic technique to draw customers to the company because they are so interesting and captivating. The only problem with this is that despite its enormous popularity, many individuals are still unaware of the scope of video commercials.
Interview of the Week
My professional journey has been quite thrilling. Before joining AdRoll, I had the honor of working in a variety of executive positions throughout the marketing and technology industries including my time as a Senior Director in Adobe’s Digital Media Business and as a Vice President of Marketing at Box. With prior roles at Microsoft and General Electric, I led businesses and teams through cycles of industry transformation spanning cloud, ecommerce and digital design. I have developed a thorough understanding of how to drive growth and innovation thanks to my previous work experience.
In February 2022, when I became the Chief Marketing Officer of AdRoll, a division of NextRoll, as a result of my experience, I was able to make an immediate impression thanks to my leadership skills and growth-focused vision. Nearly a year later, I took on the role of Chief Revenue Officer, along with my duties as CMO, and that same year, AdRoll more than doubled its platform SaaS revenue and brought innovations to market to help digital marketers succeed.