Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 11 News from this Week
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In Marketing Automation news this week…
Yahoo and LiveRamp Expand Partnership to Enhance Addressability Solutions in EMEA
Yahoo DSP has announced an expansion of its strategic partnership with LiveRamp, a leader in data collaboration, to enhance addressability across the EMEA advertising ecosystem. This extension enables publishers utilizing LiveRamp’s Authenticated Traffic Solution (ATS) to tap into additional advertising spend through Yahoo DSP by leveraging RampID, LiveRamp’s robust and privacy-conscious identifier.
Persado Unveils AI-Powered Dynamic Email for Financial Services Marketing
Persado, a leading provider of AI-powered content optimization and personalization solutions for marketing, released Dynamic Email, a new AI solution for marketing that manages the heavy lifting for campaign setup, content library creation, and launch.
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In Social Media Technology news this week…
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In Customer Experience news this week…
UserTesting Secures U.S. Patent for AI-Powered Custom Intent Labels, Enhancing Customer Experience Personalization
UserTesting, a leading provider of human insights for enterprises, has been awarded U.S. Patent No. 12,242,515 B2 for its groundbreaking AI-powered intent customization technology. This innovation enhances the company’s Custom Insights capabilities—originally launched in April 2022
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In Mobile Tech news this week…
Omneky Unveils Smart Ads: Revolutionizing Automated Ad Creation
Omneky, the Gen AI command center for intelligent digital advertising, has introduced Smart Ads, an advanced AI-driven solution designed to revolutionize the way brands create and optimize ad creatives. Harnessing the power of artificial intelligence, Smart Ads automates the production of high-performing, brand-aligned advertisements.
XR Partners with Scope3 to Minimize Carbon Footprint of Digital and Streaming TV Advertising
XR, a global technology leader, has joined forces with Scope3, the premier authority in decarbonizing media and advertising, to embed precise carbon emissions data directly into XR’s platform. This collaboration empowers brands to seamlessly track, manage, and minimize the environmental impact of their digital advertisements, fostering sustainability.
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In Marketing Analytics news this week…
Qualtrics Unveils Next-Gen Market Intelligence Tool
Qualtrics, the leader and creator of the experience management (XM) category, launched Qualtrics Edge™, a powerful new market intelligence platform combining advanced AI, synthetic insights, market research data, and expert advisory services that allow organizations to accelerate strategic decision-making and attract and retain customers.
Buxton Strengthens Consumer Insights Capabilities with Acquisition of Audiense
Buxton, a leader in consumer analytics solutions, has announced the acquisition of Audiense, a cutting-edge consumer intelligence and social insights platform. This strategic move marks Buxton’s second acquisition in two years, reinforcing its commitment to delivering deeper consumer insights and fostering stronger connections between brands and their audiences across digital and physical channels.
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In Martech Content news this week…
Publicis Groupe and Adobe Expand Partnership for AI-Powered Creativity
Publicis Groupe announced an expansion of their global strategic partnership, where Adobe Firefly generative AI will be integrated across Publicis’ capabilities through CoreAI, its AI-powered intelligent system that unifies and activates the group’s proprietary data.
ITG Appoints Ian Hudson as Chief Production Officer
Inspired Thinking Group (ITG), the AI-enabled, agile content business, has announced the appointment of industry veteran Ian Hudson as its new Chief Production Officer, responsible for leading the creation of content across ITG, and its Capture Studios facility.
Article Of The Week…..
SEO vs. PPC: What Should Your Martech Strategy Focus On?
In digital marketing, leaders must choose between SEO and PPC. Both strategies boost visibility, traffic, and conversions. However, their methods and results are quite different. Marketing and tech leaders seek to enhance their martech stacks and maximize ROI. This choice will be smart and effective. Let’s look at SEO and PPC. We’ll see how they work together to reach business goals.
The Next Big Martech Trend No One Is Talking About (Yet)
In the fast-paced marketing tech world, leaders encounter many buzzwords. These include AI personalization, blockchain for security, and immersive metaverse experiences. These trends fill conference stages and boardroom talks. But a quieter shift is starting. This change will redefine how brands connect with customers.