Did you know that individuals spend an average of 28 to 30 minutes on Instagram every day? If you’ve ever pondered the time dedicated to scrolling on Instagram and attempted to reduce it without success, rest assured, you’re not alone in trying to break this habit. In our daily lives, social media channels, particularly Instagram, have become integral. Beyond serving as a platform for entertainment, and promotion, and now even as an e-store, Instagram has evolved into a vital marketing tool. Recognizing this shift, the platform has introduced Instagram marketing partners, aiming to facilitate business growth through the platform. Let’s understand what marketing partners on Instagram are and how they can benefit your business.
What are Instagram Marketing Partners and How Can They Help?
Instagram marketing partner involves the idea of a brand or business approaching any one of the several approved companies listed as Instagram partners, for partnership to promote their product or services. The ultimate aim of this collaboration is to extend their marketing strategies and eventually improve sales. Instagram has approved several companies as its marketing partners such as Zapier, Shopify, Apex-Drive, etc.
These partners are well aware of the tools and techniques suited for digital marketing and also know how to harness the power of Instagram to expand brand awareness. The ultimate aim of this partnership is to scale success and drive both brand and performance by providing expertise in three key areas Instagram ad tech, community management, and content marketing.
- Ad Tech: Advertising partners can easily manage ads from the planning, and buying till the optimization process
- Community Management: It allows marketers to understand the Instagram community and find ways to improve interaction with the target audience
- Content marketing: This can be considered one of the assets of Instagram marketing, as it helps businesses to create, curate, and source content.
How to Get Instagram Marketing Partners?
For example, a campaign management specialist will take over to manage, scale, and optimize a campaign including targeting audiences, reporting, and providing analytics. Whereas, a creative platform partner will help in designing and developing creative content in the form of images and videos. Similarly, conversion rate partners help with the customer data including web and offline activities and community management partners focus on engagement by managing brand-related communities through pages and conversations.
To find a perfect partner for your business, Instagram has provided stories so one can go through those as a reference and collaborate with the one you find most compelling to your product niche. One can narrow down their search based on solutions a partner provides, the industry they specialize in, and even based on region.
Also Read: Decoding Success: Video Optimization Practices You Can’t Afford to Ignore
Will This Impact The Effectiveness Of Influencer Marketing
Influencer marketing has gained immense popularity over the years and become a mainstream medium for promoting a brand online. Influencers usually have a high fanbase and it makes it easy for brands to promote their product through such creator’s pages, as the return on investment through this is considered to be profitable. The reason behind this is the trust and sentimental connection followers have with these people.
To channel this, Instagram and Meta (formerly Facebook) came up with launching new tools that can be used to connect with creators or influencers within Instagram only and utilize their following or you can say fanbase to promote a product. So, even with Instagram partners marketing in action, influencer marketing is still expected to run over a long period.
For instance, as per a survey carried out by the Statista research department, 54 percent of respondents stated that their organizations worked with up to 10 influencers, whereas 3% said they worked with over a thousand influencers. In a way, Instagram marketing partners and Influencers can both benefit from this initiative. It can help both parties expand their customer reach, collaborating with influencers and creators, and marketing their brand in multiple ways.
Examples Of Instagram Marketing Partners’ Campaigns
The Instagram marketing partners tool was tested and implemented in 2015. Since then several businesses have incorporated this tool and managed to collaborate with some of the best marketing partners approved by Instagram. To elaborate on this let’s look at the examples issued by Instagram itself.
1. “We’re delighted with the results of this new partnership.”
This was quoted by Axel Ramírez, Lead Advertiser at Hawkers Co. Hawkers International, a fashion eyewear e-commerce company collaborated with an Instagram partner Smartly.io, and helped the company to get 77% higher returns on advertising spend when compared to their link ad campaigns. This was made possible by running carousel ads on Instagram which were designed and operated by Smartly.io.
2. “CitizenNet helped us drive the engagement and awareness we were hoping for. Instagram and CitizenNet will continue to play an important part for Fandor.”
Fandor is a film subscription viewing service that opted to partner with CitizenNet one of the leading Instagram partners which helped them to gain 60% more video views than expected. This was ensured by CitizenNet’s initiative to run adverts on Facebook and Instagram. To make this happen, Fandor created several videos, and the further campaign, targeting, and placement were taken care of by CitizenNet.
3. “These adverts are resonating with our Instagram community, and they’re engaging at stronger rates compared to our traditional retargeting channels.”
Another great example to understand the helpfulness of Instagram partners is the collaboration between jewelry company Brilliant Earth and Instagram partner company Kenshoo to retarget their visitors to its website with the help of personalized product adverts. To achieve this, Kenshoo uploaded the product catalog of Brilliant Earth on Business Manager which automatically advertises their featured products based on what a customer is looking for. This helped Brilliant Earth to get people to visit 24% more pages than usual.
Major Takeaways On Instagram Marketing Partners
Collaborating with Instagram marketing partners empowers businesses to harness resources for crafting compelling content, proficiently managing ads, analyzing campaign performance, and delving into influencer marketing opportunities. Such partnerships facilitate more efficient audience targeting, heightened brand visibility, and increased engagement, thereby enhancing overall marketing outcomes.