On 20th August 2024, Later, a prominent player in social media management and influencer marketing announced the launch of its latest product: an advanced social listening tool. This new release marks a significant advancement for the company as it transitions towards its groundbreaking Social Revenue Platform. This platform aims to integrate social media management and influencer marketing into a unified ecosystem for brands and creators.
The newly introduced social listening tool is designed to complement Later’s existing social media management services. It leverages AI technology to provide marketers with actionable social intelligence, enabling them to refine content strategies, assess campaign performance, and track brand health. Additionally, the tool enhances Later’s influencer marketing capabilities by recommending creators for brand collaborations based on historical campaign data. This launch is the first of several anticipated updates aligned with Later’s vision for the Social Revenue Platform.
Justin Withers, Chief Growth Officer at Later, commented, “Our customers have consistently highlighted the need for a social media management and listening solution that is both user-friendly and cost-effective while delivering sophisticated insights. With today’s announcement, Later addresses these needs and moves closer to providing a comprehensive social management solution that supports both organic and influencer content strategies.”
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Neal Malone, PR & Social Media Management Supervisor at Connelly Partners and an early user of Later’s social listening tool, added, “Later’s tool simplifies monitoring of brand mentions and focuses on delivering the most relevant social data, cutting through the clutter to provide clear, actionable insights.”
Scott Sutton, CEO of Later, stated, “Our goal is to equip marketers with tools that drive predictable outcomes and enhance performance through social and influencer marketing. Today’s launch is a significant step towards achieving our vision of delivering comprehensive, full-funnel results for our customers.”