On November 25, 2024, Stickler Pte Ltd announced the launch of its innovative Live Selling Analytics Platform, marking it as the first and only app of its kind available in the TikTok Shop App Store. This platform aims to enhance the live commerce experience for sellers by providing crucial viewer insights that can significantly boost sales. As TikTok Shop expands globally, Stickler’s app is designed to facilitate easy and cost-effective scaling of live selling operations while supporting all local languages where TikTok Shop operates.
Fionn Hyndman, founder and CEO of Stickler, emphasized their extensive experience, having tracked over 100,000 hours of live commerce to understand the best practices for effective selling. He anticipates that TikTok Shop will generate over $3 billion monthly in gross merchandise value (GMV) in the U.S. during November and December, with a projected 30-60% increase in live streams.
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The Stickler app offers exclusive features such as comprehensive analytics for TikTok live streams, automated reporting, real-time monitoring, and host & messaging analysis. These tools are tailored to help brands understand sales drivers, protect brand safety, and improve return on investment (ROI).
With a focus on addressing the complexities of live commerce at scale, Stickler provides actionable insights that enable brands and sellers to optimize their live streams effectively. The app is now available in the U.S. TikTok Shop App Store and across all global TikTok Shop markets, making it a vital resource for sellers looking to enhance their performance in this dynamic marketplace.