Effectv Extends Audience Addressable to Enable Regional and Local Market Advertisers to Deliver Household Targeted Campaigns Read more
Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences for Addressable TV Campaigns Across Linear and Streaming Read more
Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising Read more
AudienceXpress and Epsilon Partner to Enhance Audience Reach and Drive Scale Across Convergent TV Buying Read more
AudienceXpress Launches a New, Cross-Platform Campaign Analytics Solution for 2023 Upfront Season Read more